Traditional Indian weddings back in action with 57% surge: Survey

With the increased pace of vaccination and state governments relaxing Covid-19 rules, the floodgates for weddings have opened up this season.

Hyderabad: WeddingWire India, the Indian subsidiary of The Knot Worldwide, a leading online marketplace for couples and wedding professionals, released insightful statistics on how the wedding season is back in the new normal with a surge of 57 per cent in November 2021 as compared to the previous year.

With the increased pace of vaccination and state governments relaxing Covid-19 rules, the floodgates for weddings have opened up this season.

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The data highlights that Delhi NCR followed by Mumbai, Bangalore, Lucknow, and Jaipur has the most demand for wedding planners and wedding venues in the Q4 season. Further highlighting that big-fat weddings are back in demand is the fact that hotels and banquet halls have become the most requested service by the users and there is a drastic decrease in the number of people interested in having a home or virtual weddings. This trend has seen a growth trajectory starting July 2021.

Destination weddings are also witnessing a huge uptick with every 10 out of 100 guests enquiring about destination weddings with Jaipur, Udaipur, Mussoorie, and Lonavala being the top choices. 

As per the platform, while October had the maximum traffic, November has the maximum number of registered users getting married. Industry estimates by CAIT reveal similar trends that around 2.5 million weddings will take place in November and December. In fact, the first Maha-Saya i.e. 21st November had 8000 weddings in one single day in Delhi itself.

The people who postponed their weddings in Q2 and Q3 are now finally tying knots at the end of this year and in the following year.  Therefore, as per current queries for 2022, the top 3 destinations with the highest demand are Delhi, Mumbai, and Bangalore. Data also revealed, with this change in trend and keeping safety as a priority, more and more couples are adopting WedTech platforms for planning their wedding and there is a surge of 27 per cent registered users on the WWI app in November 2021 in comparison to Nov 2020. 

Talking about the snowball trend and growth, Anam Zubair, Associate Director of Marketing – WeddingWire India, a part of The Knot Worldwide, said “After almost one and a half years of significant fluctuations owing to the pandemic, there’s a steady growth in the wedding market. Therefore, it’s safe to say that the wedding industry has officially made a comeback. We are certain that this increase in demand will continue to grow and will further lead to the recovery of the industry.”

WeddingWire India, launched in mid-2017, is one of the fastest-growing and trusted wedding technology platforms in India connecting engaged couples with local wedding professionals. The virtual marketplace gives couples in India access to any and every wedding service provider and online planning tool they can think of. 

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