TTF Hyderabad 2026 opens with 150 exhibitors from 15 Indian states

TTF Hyderabad 2026 opened at HITEX with more than 150 exhibitors from 15 Indian States and seven countries. Organised by Fairfest Media, the three-day event showcases destinations, hospitality brands and travel services, while Tourism Minister Jupally Krishna Rao launched the Bathukamma Festival poster.

Hyderabad: TTF Hyderabad 2026 opened on Friday at Hall 2 of the HITEX Exhibition Centre, bringing destinations, hospitality brands and travel businesses together for three days of destination showcases, trade meetings and consumer engagement.

Organised by Fairfest Media, the 2026 edition features more than 150 exhibitors from 15 Indian States and seven countries, including seven State tourism boards. The exhibition showcases destinations, hospitality products, travel services and travel technology across leisure, pilgrimage, group, corporate and meetings, incentives, conferences and exhibitions (MICE) travel.

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Thailand is the Feature Country, while Telangana Tourism is the Host State. Jammu and Kashmir and Goa are Partner States, while Maharashtra, Gujarat, Delhi and Punjab are Feature States. Each is presenting its destinations alongside private-sector partners from the respective State.

International participation includes Thailand, Sri Lanka, Malaysia, Singapore, Indonesia, the Maldives and Cambodia.

Sanjiv Agarwal, Chairman and CEO of Fairfest Media, said, “Travel to some parts of the world is disrupted at the moment, and Indian travellers have not stopped travelling. They are travelling within India and to short-haul destinations, and spending more when they do.”

During the inauguration, Tourism Minister Jupally Krishna Rao launched the Bathukamma Festival poster.