‘Tuk Tuk’ makers create history by featuring first AI-generated visuals in song; film to release on this date

It is a proud moment to incorporate AI technology in our film’s music visuals, shared director Supreeth Krishna, expressing his excitement over this technological milestone

Hyderabad: The Indian film industry continues to embrace cutting-edge technology, with filmmakers increasingly integrating advanced visual effects and artificial intelligence (AI) into their productions. In a ground-breaking achievement, the team behind the upcoming film ‘Tuk Tuk’ has used AI technology to create and visualise a song, marking a historic first in Indian cinema.

The song, titled ‘Ela Ala Theepikore Poolatota’, features stunning AI-generated visuals, delivering a mesmerising cinematic experience. Directed by C Supreeth Krishna, the film’s soundtrack has been composed by music director Santhu Omkar, with lyrics penned by Supreeth Krishna.

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With its innovative storytelling and AI-driven visuals, ‘Tuk Tuk’ is set for a worldwide theatrical release on March 21.

Speaking about this technological milestone, the director expressed his excitement, stating, “It is a proud moment to incorporate AI technology in our film’s music visuals. Audiences will, undoubtedly, enjoy this innovation in theatres. Our film also introduces a fresh concept, blending fantasy and magical elements that will thrill viewers.” 

Producers Rahul Reddy, Lokku Sri Varun, Sriramulu Reddy, and Supreeth C Krishna, who are backing the project under the banners of Chitravahini and RYG Cinemas, emphasised that ‘Tuk Tuk’ offers a unique and entertaining experience. “The film includes supernatural and magical power elements, adding surprises that will captivate the audience. It is a journey of three young individuals encountering magical elements in their lives, and we believe the story will deeply resonate with viewers,” the producers said.

They further explained that the first half of the film is packed with youthful entertainment, while the second half unfolds a beautiful love story. “Fantasy elements are usually seen in large-scale productions, but ‘Tuk Tuk’ seamlessly blends fantasy, love, and entertainment. We assure audiences that the film will be a worthwhile experience, offering both entertainment and value for their time and money,” they added.