Watch: Insta reel highlights Telangana farmers’ plight over urea crisis

Farmers in Telangana are struggling to purchase urea through a government-introduced mobile application, leading to widespread frustration and viral social media content mocking the state administration. A reel by Banoth Vijay Kumar has struck a chord with farmers, highlighting supply shortages, poor connectivity and exploitation by traders.

Mancherial: Moved by the challenges being faced by farmers in purchasing urea on mobile phones, a section of social media users are now creating memes and content mocking the state government over the shortage of the fertilizer which is going viral.

A reel created by Banoth Vijay Kumar on Instagram is going viral on social media platforms. In the reel, Vijay belts out a brief song narrating the plight of the farmers. His song highlighted how the farmers are struggling to place orders to buy the fertilizer. His effort captured the ground reality of the farmers, who are facing hardships in purchasing the urea.

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Donning the role of a farmer, Vijay wonders how to locate urea allocated to him on the Android-based application. He regrets that he is unable to find a bag of urea in a warehouse. In reply, an image representing the urea expresses its inability to help the farmer. It says stocks are exhausted within minutes. It reveals they are kept in a secret warehouse.

The song depicts the present helpless situation of the farmers is now widely shared by users of Facebook, WhatsApp and Instagram. Evidently, the reel garnered 23,700 views on Instagram. The farmers from several parts of Telangana said that the song captured the challenges faced by them in buying the fertilizer on the mobile phone. They alleged that they were being fleeced by certain traders who overprice the urea as well.

The State government introduced the Android-based application titled Fertilizer to ease problems of the farmers in 2025. However, the farmers are facing inconvenience as they are not familiar with mobile phones. They are compelled to rely on operators of outlets to place an order. Farmers from patchy internet connectivity and telecom networks are unable to buy the essential fertilizer to grow paddy, cotton, etc crops.

Fertilizer traders reasoned the gap between demand and supply was huge, resulting in a crisis-like situation. They revealed that the government was not showing interest to keep buffer stocks in advance to avoid shortage of urea. They admitted that the farmers were experiencing challenges due to the app-based sales.

Watch the reel here:

 

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A post shared by Banoth Vijaykumar (@vijay_blast_boy)