Zomato CEO encourages healthier eating: “choose roti over naan”
Goyal noted a seven percent "attach rate" for these suggestions, stating, "We've received overwhelmingly positive feedback for this feature."
New Delhi: Online food aggregator Zomato’s Co-founder and CEO Deepinder Goyal on Friday launched a new feature to help customers make healthier choices.
To begin with, the company has started suggesting ‘roti’ as an alternative to ‘naan’.
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Goyal said the company has seen a seven per cent “attach rate” for these suggestions, and “we have received overwhelmingly positive feedback for this feature”.
“We are soon planning to scale this to other dishes and categories as well. For example, if you are craving a dessert, we might show you lower calorie desserts as options when you add the former to your cart,” Goyal posted on X social media platform.
In March, Goyal faced flak over his decision to launch a ‘pure veg mode’ on the Zomato platform with riders wearing ‘green’ uniforms.
After strong criticism, the company later ‘changed’ the colours from green to red even for rushing vegetarian deliveries to its customers across the country.
The food delivery platform posted a net profit of Rs 175 crore in Q4 FY24 compared to a loss of Rs 188 crore in the same period a year ago.
The company’s stock hovered around Rs 194 apiece on Friday.
