All eyes on the big screen

As theatres are set to open business, there is a palpable sense of excitement and expectations from both fans and industry players

After months of closure and dry business, the Telugu cinema industry gets back to the business with hope of revival as theatres and multiplexes open on Thursday as part of the unlock 5.0.

A clear sign of excitement and frenzy can be felt among moviegoers who have been longing to catch their stars in action on the big screen. All the top heroes will come all blazing at once with their movies scheduled in the coming months — starting with Megastar Chiranjeevi’s Acharya, which is being directed by Koratala Siva.

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Another big flick is from Powerstar Pawan Kalyan — Vakeel Saab (remake of Pink) has been teasing fans for a long time even before the lockdown. Amid strict safety norms, the shooting got off to a start with Nivetha Thomas on board.

Fans of Mahesh Babu can’t wait to savour him on the big screen. He recently hinted at collaborating with director Trivikram Srinivas in the near future. Meanwhile, his next movie Sarkaru Vaari Paata is likely to commence shoot, shortly after Dasara. The film crew will embark on a month-long shoot schedule at Washington.

Actor Prabhas is another big star to watch out for. His movie Radhe Shyam has resumed shoot in Italy post lockdown. Starring in-demand c as the leading lady, the movie is a period drama set in Europe.

Stars like Ram Charan and Jr NTR who have been working tirelessly for RRR, directed by SS Rajamouli. While the news and updates about it keep popping up, fans are eagerly waiting for the story to unfold.

With even 50 per cent of seat occupancy norms, theatre owners are surely relieved. “Film goers would definitely love to come to theatres if there is a big movie coming. But we are left with small-budget movies at this moment. People need entertainment. So, we are ready to run shows with safety norms in place,” said VL Sridhar of Asian Cinemas.

Commenting on this, actor Sudheer Babu said small-scale movies will have a great opportunity to perform at the box office. “With all the safety measures and guidelines, I see a safe space for cinema to flourish again. There is nothing like experiencing it on the big screen. I do think audiences are craving to have a theatre experience. The supply should meet the demand,” he said.

After waiting nearly six months, producer Kona Venkat has chosen OTT to release his movie Nishabdam. However, he has no qualms not releasing it in theatres as he says, “It doesn’t work for me with such a low seating capacity. It neither works for buyers nor distributors who would recover from buying it only if the movie runs several weeks in theatres.”

Movies to look forward to

Chiranjeevi-starrer — Acharya

Pawan Kalyan — Vakeel Saab

Mahesh Babu — Sarkaru Vaari Paata

Prabhas — Radhe Shyam

Ram Charan & Jr NTR — RRR

Allu Arjun — Pushpa

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