Amazon India to launch Meta Ray-Ban smart glasses, expands premium wearables segment

Amazon India will launch Meta Ray-Ban smart glasses on November 21, 2025, as part of its growing premium wearables portfolio. The product features AI-powered hands-free functionality and will be available with same-day delivery, no-cost EMI, and exclusive launch offers.

Hyderabad: Amazon India will launch Meta Ray-Ban smart glasses on November 21, 2025, marking a significant expansion of its premium wearables segment. The category recorded close to 40% growth during the Amazon Great Indian Festival 2025, with smart glasses searches surging 4.6 times year-on-year.

The Ray-Ban Meta Glasses feature a 12MP ultra-wide camera, five microphones, and open-ear spatial audio speakers, integrated with Meta AI functionality. Users can take photos, make calls, set reminders, and access AI assistance hands-free. The product will be available on Amazon.in with same-day delivery in over 20 cities, no-cost EMI options, and exclusive launch offers.

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“We are seeing strong customer interest in wearables that go beyond fitness tracking—devices that bring AI capabilities into everyday moments,” said Zeba Khan, Director – Consumer Electronics, Amazon India. “Demand isn’t limited to metros—tech enthusiasts and creators in tier-2 and tier-3 cities are equally eager to adopt smart glasses. We are committed to making these devices accessible across India with competitive pricing and reliable delivery.”

Amazon India’s premium wearables portfolio includes over 15 brands, such as Apple, Samsung, Garmin, OnePlus, and Amazfit. Customers are increasingly investing in advanced devices that integrate health tracking, fitness monitoring, hands-free connectivity, and AI assistance—signaling a shift from basic fitness trackers to lifestyle-integrated technology.

Meta Ray-Ban smart glasses will be delivered across 100% serviceable pincodes in India, with same-day delivery available in major cities including Delhi-NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Pune, Jaipur, and Kolkata.