Aparna Enterprises invests Rs 100 crore in AP unit to augment capacity

Hyderabad: Hyderabad-based Aparna Enterprises, a building materials company, invested Rs 100 crore into their tile division- Vitero Tiles. The investment is targeted at expanding their manufacturing capacity at Peddapuram facility in Andhra Pradesh. The company said, this expansion aims at helping Aparna Enterprises cater to the increasing demand of floor and wall tiles and target […]

Hyderabad: Hyderabad-based Aparna Enterprises, a building materials company, invested Rs 100 crore into their tile division- Vitero Tiles. The investment is targeted at expanding their manufacturing capacity at Peddapuram facility in Andhra Pradesh.

The company said, this expansion aims at helping Aparna Enterprises cater to the increasing demand of floor and wall tiles and target more government and private projects especially in Telangana, Andhra Pradesh, Tamil Nadu and other focused markets across India including Odisha, Maharashtra and Karnataka.

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Speaking about future plans, Ashwin Reddy, MD, Aparna Enterprises, said, “Driven by rising consumer demand in both B2B and B2C space, the tile segment is poised to grow in India at eight per cent CAGR in the next 5 years. We are already seeing increased demand, bullish market opportunities in this segment and we are expecting to close FY21-22 with 50 per cent growth in the tile division.”

At the Vitero manufacturing unit at Peddapuram, the company has added another kiln. This addition has doubled the manufacturing capacity of the unit from 15,000 square feet per day to 30,000 square feet per day.

Apart from production capabilities, Aparna Enterprises is also aligning their resources to expand their dealer network and their market presence. In FY 20-21 the company had increased their network in India by 23 per cent and this year they plan to further boost it by 30 per cent.

Launched in 2017, Vitero Tiles today has a range of floor and wall tiles besides glazed vitrified tiles, double charged vitrified tiles, digital wall tiles and full-body tiles.

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