Eros Innovation unveils mythology-inspired cinematic universe at London Tech Week
Eros Innovation has announced a mythology-inspired cinematic universe, franchise expansion plans and a film restoration programme at London Tech Week. The company also committed £265 million, about Rs. 3,000 crore, towards AI, animation and content infrastructure investments in the UK.
By Sukumari
Hyderabad: Eros Innovation on Tuesday announced a slate of new content initiatives centred on Indian mythology, film franchises and restored classics, alongside a £265 million (about Rs. 3,000 crore) investment commitment in the United Kingdom over the next five years.
The announcement was made during London Tech Week, where the company unveiled three major programmes: Eros Brahmand, a mythology-inspired cinematic universe; Eros Universe, which seeks to expand popular Indian film titles into new franchise stories; and Eros Remastered, a programme aimed at reviving classic films for contemporary audiences.
According to the company, it has also licensed a cultural dataset valued at USD 1.7 billion by OxValue.AI in association with the University of Oxford.
At the centre of the announcement is Eros Brahmand, a mythology-based cinematic universe comprising nine original titles: Nandi – War of Kailasa, Dwaarka: Gateway to the Universe, Vimaan Wars, Mahabharat 5000 A.D., Yakshinis, Brahmarakshak, Garuda, Kumbhayanna and Mansa Devi.
The company said the initiative seeks to reinterpret Indian mythology and folklore through a modern cinematic approach.
Under Eros Universe, six existing film properties will be expanded into new stories and character-driven franchises. The titles identified for expansion include Tanu Weds Manu, Phobia, English Vinglish, Desi Boyz, Rangeela and Tere Naam. The company said these stories will be developed across films, animation projects, microdramas and other formats.
The third initiative, Eros Remastered, will begin with the restoration and reimagining of Kochadaiiyaan, the 2014 film starring Rajinikanth and widely recognised as India’s first motion-capture feature film. The project will be overseen by filmmaker Soundarya Rajinikanth, who directed the original film.
Eros Innovation said its planned £265 million investment in the UK would support the development of AI-powered music studios in London, microdrama production infrastructure, animation capabilities, and Large Cultural Model (LCM) training and research initiatives in collaboration with British academic institutions.
The company also outlined plans for a Global Cultural Exchange framework aimed at enabling collaboration among creators, institutions, archives and cultural ecosystems while maintaining data sovereignty, rights protection and local governance standards. London is expected to play a key role in the proposed initiative.
