FSSAI action: Mondelez, Amway withdraw misleading claims from food products

FSSAI said several food companies, including Mondelez India and Amway India, withdrew misleading product claims and revised packaging following regulatory notices. Mondelez removed health and nutrient claims, while Amway dropped “100%” from its coconut oil label and discontinued “Energy Drink” terminology

New Delhi: Food regulator FSSAI on Tuesday said that many food companies, including Mondelez India and Amway India, have withdrawn misleading claims on labels of their products after its notices.
In a social media post, the Food Safety and Standards Authority of India (FSSAI) said that “major food business operators (FBOs) have taken prompt corrective action” following notices issued by the regulator. The corrective measures include withdrawal of misleading label claims and revising product packaging.

In the case of Mondelez India Foods Pvt Ltd, the FSSAI said it had found misleading health claims and nutrient comparative claims. After its notice, Mondelez has “withdrawn the claims and advertisement from e-commerce platforms and ensured compliance.” Sapiens Labs too has withdrawn all misleading claims and advertisements. Juza Foods of Kerala has also removed misleading claims.

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In case of Vichi Agro Products Pvt Ltd, FSSAI had issued a notice for a misleading trade name.
“Response from Flipkart was received, wherein the FBO mentioned that he has delisted the product from his platform,” the regulator said. The FSSAI said that Amway India Enterprises was found violating the law and using the misleading term 100% in the name as “100% Pure Coconut Oil”.

“Amway India submitted a compliance response confirming that it has voluntarily removed the term ‘100%’ from its product packaging and promotional materials in accordance with the FSSAI advisory and confirmed that old stock has been discontinued from sales channels,” the regulator informed.
Amway India Enterprises has also discontinued the term “Energy Drink” on its XS product range.

The updated packaging will take effect starting with the next production cycle in August 2026.
FSSAI informed that Amway has requested a permit for the sale and distribution of existing market stock bearing the current artwork (which includes the word “Energy Drink”) until that inventory is fully exhausted.