Head to SEG for top-notch hospitality courses

The Swiss Education Group, founded in 1982, is the largest private hospitality educator in Switzerland with four schools across six campuses

By Ajaya Kumar Vemulapati

The landscape of education is transforming every day especially as the world becomes more globalised. Many students are opting to study abroad because of the diverse curriculum and opportunities to build connections across cultures. Europe is an attractive prospect — especially a country like Switzerland that welcomes international students and is known for its excellent universities.

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With some of the world’s most beautiful landscapes and a rich cultural heritage, Switzerland is a unique experience for Indian students. The iconic Alps mountains are easily accessible as are countless outdoor activities and students get ample opportunities to combine their higher education with an immersion into local culture. The country is also known for its cosmopolitan environment because it’s a hub of innovation and attracts people from all over the world.

An amazing option for study in Switzerland is the Swiss Education Group, an alliance of four top-notch hospitality schools. The Swiss have a reputation for excellent hospitality and the SEG stays true to tradition with nearly forty years of experience in the field.

The Swiss Education Group, founded in 1982, is the largest private hospitality educator in the nation with four schools based across six campuses In total, the group has more than 6,000 students from over 110 countries. The various schools represent the distinct facets of hospitality: culinary arts, hotel management, entrepreneurship and business administration.

Their campuses are stunning and some have brilliant views of the Alps mountains. Swiss Hotel Management’s Caux campus, built in 1902, is considered one of the most advanced hotels ever designed, and is now listed as a cultural property of national significance. César Ritz Colleges Switzerland and Culinary Arts Academy Switzerland’s shared Bouveret campus is Green Globe certified and is a leading example for sustainable living and education.

The SEG schools are globally recognised as high-value, they are ranked in the top 10 in the QS World Ranking 2021: Partnerships with the University of Derby (UK), Northwood University (USA) and Washington State University (USA) also ensure that students’ qualifications are internationally transferable. Courses are taught in English and students have the option to take on an additional language such as French, German, Mandarin or Spanish.
They offer both Bachelor’s and Master’s degrees along with short professional courses. International Hospitality Management and International Business are especially popular choices among foreign students. The Business Administration course offers more than five specialisations and Culinary Arts has three distinct pathways including Vegetarian Culinary Arts or a focus on Pastry and Chocolate Arts.

The fee for a full-length course would be between Rs 30 and Rs 60 lakh per annum but they do offer 10-20% scholarships on the total fee. Students are also encouraged to take up jobs on campus such as being part of the student council or becoming a residential assistant.

Indian students would love the small classroom size which is so much in contrast to university education here, theory lessons have a teacher-student ratio of 1:25 and practicals of 1:12. There is an immense focus on hands-on training with every student being assigned a career counsellor upon arrival. The dedicated Career Service department has a strong network of corporate and institutional partners and they also host the International Recruitment Forum, the largest one in Europe with over 120 employers participating.

The demographic on campus is diverse, which makes it ideal for anyone looking to be a global citizen. There is representation of over a hundred nationalities and most Swiss cities see a variety of languages being spoken. Anyone studying in an SEG school will also see first-hand why Switzerland is considered the best in the hospitality world. They will also be able to make valuable connections in the field.

Brilliant leaders of the hospitality industry in India have studied in one of the SEG schools. Shymala Nath, CEO of Women’s India Trust, is an alumna of Hotel Institute Montreux and Chef Madhav Dayal, Head Chef of Miguel’s Goa, is an alumnus of Culinary Arts Academy. Switzerland has become the go-to destination for young talent in India who want to make it big in hospitality.

Although Switzerland does not give work permits, students are eligible to apply to high-value jobs globally after studying at such an eminent institution. Jobs are abundant, with a 97% placement rate from the university itself. One can work in multiple fields like banking, finance and wealth management, events, food and beverage, tourism, hotels, and brand marketing. The global alumni network of over 24,000 industry leaders and professionals is an incredibly useful resource for fresh graduates. The goal of the university is to make you industry-ready and prepared to tackle all new challenges in the world of hospitality.

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