Hyderabad-based Ayurvedic brand Vedix plans expansion

We want to evolve as a brand that continues to innovate in the area of scientific and holistic beauty, offering transformative care with Ayurveda as the foundation.

Hyderabad: A first-of-its-kind ayurvedic lifestyle and wellness brand Vedix is planning to strengthen its position across key regional markets in India along with growing its presence in international markets as well. The Hyderabad-based ayurvedic beauty tech startup uses AI and Ayurveda to design customized hair and skin care regime and is one of the biggest consumer tech startups from the city.

Vedix, business head, Jatin Gujrati said, “We want to evolve as a brand that continues to innovate in the area of scientific and holistic beauty, offering transformative care with Ayurveda as the foundation. Combining 30,000+ hours of intensive research, collaboration with experts and historical evidence on Ayurveda, herbal extracts and essential oils, we have created a detailed evaluation process to offer our customers a hyper-personal remedy, backed by modern technology and the goodness of organic ingredients.”

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On the roadmap ahead, Gujrati says that the company has a run rate of Rs 160 crore and it aims to clock Rs 500 crore by 2025. To realise this ambition, the company plans to tap key regional and entry international markets this year, he added.

Since its launch in 2017, 3 million customers have taken the personalised questionnaire – VPQ -to understand their hair and skin problems in depth. The Company has served more than a million orders since its launch and continues to add over 90,000 customers every month.

IncNut Digital is the group holding of Vedix brand.*8/5rf+/

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