ICC faces USD 250 million loss as Pakistan boycotts India clash
Pakistan’s boycott of the India clash in the T20 World Cup could cost the ICC and broadcasters up to USD 250 million. The marquee fixture, usually a revenue driver, is absent, raising questions of financial impact and tournament integrity
New Delhi: An India-Pakistan fixture in an ICC event generates revenue to the tune of a staggering USD 250 million (over ₹2,200 crore), as per estimates, and the absence of the marquee clash from the upcoming T20 World Cup is certain to cause heavy losses to all stakeholders.
Such is the pull of the contest between the arch-rivals, who only meet in multi-team competitions due to tense relations between the two countries, that the ICC places them in the same pool in every world event. On Sunday, the Pakistan government announced its team’s boycott of the high-profile clash in Colombo on February 15.
If Pakistan remain adamant, they risk losing millions in revenues, while a no-show would cause significant financial damage to ICC coffers and India’s media rights holder JioStar, which is already renegotiating a USD 3 billion deal with the world body. The host broadcaster could incur advertisement revenue losses in the range of ₹200–250 crore for a marquee game where a 10-second commercial slot can cost up to ₹40 lakh.
While a walkover would hand full points to India, the ICC retains the authority to impose financial penalties on the PCB.
Former ICC and PCB communications head Sami-ul-Hasan Burney summed up the magnitude of the money riding on just one game: “As regards the sanctions or the losses, as I said, the one match is costing USD 250 million (everything accounted for, not just broadcaster’s loss). Pakistan’s annual revenue is USD 35.5 million, so there is a big, big difference.”
The Sydney Morning Herald quoted industry sources with knowledge of confidential negotiations, stating that each India-Pakistan game has an estimated value of around USD 250 million, given its billion-plus audience.
The ICC’s statement following Pakistan’s announcement underlined the undisputed value of the contest: “This position of selective participation is difficult to reconcile with the fundamental premise of a global sporting event where all qualified teams are expected to compete on equal terms per the event schedule. ICC tournaments are built on sporting integrity, competitiveness, consistency and fairness, and selective participation undermines the spirit and sanctity of the competitions.”
Amid the drama, Pakistan left for Colombo to play its other games in the showpiece starting February 7. With the ICC, PCB and BCCI agreeing to a hybrid model for India-Pakistan games till 2027, the Pakistan board would find it tough to justify the selective pullout.
It all started with Bangladesh pacer Mustafizur Rahman’s removal from the IPL on BCCI instructions, leading to the withdrawal of the Bangladesh national team from the ICC event co-hosted by India and Sri Lanka.
