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Karimnagar DCCB reaches out to rural customers

Published: 30th Nov 2021 8:18 pm

Karimnagar: The Karimnagar District Cooperative Central Bank (DCCB), which has emerged as the best cooperative bank in the country and won several national awards by NAFSCOB and NABARD, has embarked on an ambitious programme of bringing the rural folks into the banking sector and launched financial literacy programmes in rural areas.

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‘Burra Katha’

The Karimnagar DCCB is using the most effective traditional folk media to reach out to the rural people by organising financial literacy programmes. The DCCB had chosen ‘Burra Katha’, the ancient folk art form of storytelling, to motivate the people and educate them about the importance of financial discipline and utilisation of cooperative bank services with the support of NABARD.

Even with the modern mass media and the advent of social media, there is still fascination for traditional folk art forms and media such as street shows and plays in rural areas. Though, the mass media are not performing the role expected because of some limitations. On the other hand, the communication through folk art forms has emerged as a significant tool in the process of educating rural people in the desired direction, as is evident with the overwhelming turnout for the ‘Burra Katha” shows organised in various villages of the integrated Karimnagar district.

Communication through folk art

The word ‘burra’ means ‘tambura’, which is a stringed instrument that looks like a veena, while ‘katha’ is the actual story that the artiste narrates. During a “Burra Katha’ show organised in Singapur village of Huzurabad mandal on Tuesday as part of financial literacy programme by DCCB, the rural masses turned up in large numbers and enjoyed the captivating performance by the artists. The folk artists had explained in detail about the importance of Karimnagar DCCB and its history of completing 100 years of existence and making profits.

The folk media also emphasized the importance of having bank accounts for availing all the government benefits and savings for the future with good interest rates and availing loans for their economic activities, housing, education, farm mechanisation, etc. They also cautioned the villagers to be wary about private finance companies as there was every possibility of cheating them and suggested they invest in the cooperative bank for total security.

In a lively demonstration through their show, the folk artistes explained about how the people were being cheated by cybercrime offenders. They empowered the people about the importance of cashless transactions by using ATMs and Kisan Credit Cards (KCC). The folk media shows were being organised throughout the district to educate the rural masses about financial discipline.

Rapid strides

Speaking on the occasion, DCCB Chief Executive Officer N Satyanarayana Rao explained that the cooperative bank was making rapid strides and was helping farmers and other sections of the society. Stating that the DCCB was providing services on par with any commercial bank, he said the DCCB was providing housing and education loans to the people living in the rural areas.

He called upon the people to utilise the opportunity to secure the highest interest rate of 7 per cent by making deposits in the ‘Shatabdhi Deposit’ scheme launched as part of centenary celebrations. He said that they were providing car, tractor and motorcycle loans to the farmers, who availed crop loans without any further documentation and processing fees.

He said that the Karimnagar DCCB also tops in providing the highest amount of loans to the women SHGs and called upon the womenfolk to set up economic activity units and get 35 per cent subsidy. Village sarpanch Manjula, General Manager B Sridhar, Huzurabad branch manager Shyam, and others were also present.


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