Hyderabad: Max Bupa, a standalone health insurance player, plans to up its agent strength in Telangana to about 12,000 in four years from the current 3,000. In Hyderabad alone, it will recruit 8,000 agents.
Its current gross written premium from the State is about Rs 20 crore and it is hoping to increase it 12-fold to Rs 240 crore in five years on the back of the rising awareness of health insurance products. For Hyderabad, it has put a target of Rs 150 crore.
Covid has given a push for health insurance with many people looking to opt for bigger hospitals with better infra, said Krishnan Ramachandran, Managing Director and Chief Executive Officer.
“Health insurance will ensure good medical care and as well as protect the financials. Post Covid, the health insurance industry has seen a high conversion of enquiries into sales,” he said adding that it has plans to set up more offices across 45 cities in the country. It wants to take the total number of offices past 200 in the next two years.
It has set a target to cover 3.5 lakh people over the next five years. It now has its offices in Hyderabad, Warangal and Nizamabad. Max Bupa customers can avail cashless hospitalization through its 300 network hospitals in the State. It will offer training for women to encourage them to become insurance agents, he said.
Dr Bhabotosh Mishra, Director of Claims, Underwriting and Products, said it is seeing a lot of demand coming from smaller cities. It offers indemnity products, fixed benefit plans, personal accident covers, critical illness cover and top up plans. It also offers entry level covers such as Aarogya Sanjeevini and Corona Kavach.
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