New era of entrepreneurship

Hyderabad: The entrepreneur is the star these days. Gone are the days when students would work hard to secure a decent job. Many youngsters are now starting their own business, even if it means risking all their savings and putting in endless hours of hard work to make their idea click. NS Ranjan, a young […]

Hyderabad: The entrepreneur is the star these days. Gone are the days when students would work hard to secure a decent job. Many youngsters are now starting their own business, even if it means risking all their savings and putting in endless hours of hard work to make their idea click.

NS Ranjan, a young entrepreneur from the city, who started education start-up Concept Kendra, says this metamorphosis was inevitable. “It is very evident that Indians are very enterprising. The CEOs of so many leading MNCs across the globe are of Indian origin. Thus I think it was bound to have some effect on the market here as well. Today, the youth is looking to do something beyond the 9-5 job and build their own empire. Also, our education system, which got us ready for jobs until a few years ago, is encouraging students to look for innovative ideas for a startup. Add to this the easy access of information available on the internet. All these factors have contributed to several youngsters willing to take the risk of starting a company.”

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Interestingly, the two lockdowns helped many people who had a business idea, but did not have the time to work on it. 22-year-old Koppula Sri Durga, who founded Folktale22 along with a friend, quit her job to start something of her own. “After I finished my degree, I was placed with a reputed MNC. However, due to the pandemic my joining was delayed. During that time me and my friend, who was also my batchmate, came up with an idea and thought we could give it a go. I have a good academic record, so I was confident that I could get another job if this idea did not work. I think that is how many youngsters are thinking nowadays — especially after the start-up India campaign helped so many business ideas grow into successful companies,” she said.

Another driving force for many young people to start something of their own was the unsatisfactory job profiles companies were offering.

“After I finished my MSc in Agronomy from Hemwati Nandan Bahuguna Garhwal University, Dehradun, the job I was being offered was in sales or marketing in big agro companies. However, my education was completely different and I knew I wouldn’t be happy in that kind of a job,” shares Simhadri Prem Sathish, founder of Hyderabad-based agriculture start-up Prerna Agri Nature Private Limited.

Pointing out that there has been an increase in the number of people looking to start their business, Dr Sravanthi Ellasiri, owner of Boxwish, a business advising consultancy, says: “About four to five years back only starting a tech company was considered as a start-up. However, today people who have even small savings are looking to start something. Having said that, I have to say that a huge number of potential business ideas are still not being worked upon as people are still afraid of leaving their jobs. However, I feel that with time we will see many more entrepreneurs in the country.”

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