Samsung tops global TV market for 15th straight year in 2020: Report

Samsung said its strategy to focus on premium QLED and large-size TVs helped the company earn a record market share.

Seoul: Samsung Electronics remained as the world’s leading TV vendor for the 15th straight year in 2020 on the back of its QLED and large TVs, a report showed on Wednesday.

The South Korean tech giant had a market share of a record 31.9 per cent in terms of sales revenue last year, up from 30.9 per cent a year earlier, according to data from industry researcher Omdia, extending its lead in the global TV market for the 15th consecutive year.

Samsung was followed by its South Korean rival LG Electronics Inc. with 16.5 per cent and Japan’s Sony Corp. with 9.1 per cent.

Samsung became the world’s top TV manufacturer in 2006, powered by the success of its Bordeaux TV series.

Samsung said its strategy to focus on premium QLED and large-size TVs helped the company earn a record market share.

Samsung sold 7.79 million units of QLED TVs last year, up from 5.32 million units in 2019, the Omdia report showed. QLED TVs accounted for 35.5 per cent of its total TV sales revenue.

In the premium TV segment, which refers to TVs priced above $2,500 or higher, Samsung led with a market share of 45.4 per cent in terms of revenue, reports Yonhap news agency.

The company also had the dominant position in the 80-inch or larger TV sector with a market share of 50.8 per cent.

The global TV market last year grew slightly despite the novel coronavirus pandemic, reaching 225.35 million units, according to Omdia. In the fourth quarter alone, worldwide TV shipments jumped to a record high of 70.24 million units.

Omdia data showed LG remained as the world’s leading OLED TV seller as it shipped 2.04 million OLED TVs in 2020, up 23.8 per cent from a year ago. The global OLED TV market last year grew to 3.65 million units.

Omdia predicted the global OLED TV market will reach 5.6 million units this year.