Sangareddy: Sarvodaya entrepreneurs to rope in SHGs for marketing

Women Entrepreneurs Cottage Industry all set to start production; IIT-H, IIP extend support

Sangareddy: Sarvodaya Women Entrepreneurs Cottage Industries-Gongulur decided to rope in the service of 1.8 lakh SHG women in Sangareddy to market their products, with the objective of making themselves self-reliant financially besides creating revenue for thousands of SHG women.

The cottage industry is being promoted by Sarvodaya Grama Seva Foundation (SGSF). SGSF was set up by a group of doctors, civil servants and other professionals, to carry out various activities across the erstwhile Medak district. The cottage industry, which has 68 women as members from Gongulur village in Pulkal Mandal of Sanagreddy district, is all set to start its production. They underwent training to make all these products besides raising Rs 53 lakh capital on their own.

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To make their products such as handmade soaps, hand-pounded pulses, cold-pressed oils and many other products visible on the digital platforms, the Cottage Industry also sought the help of IIT-Hyderabad.

A team of women of Sarvodaya Women Entrepreneurs under the leadership of Dr Sudhakar Nayak IRS, a founding member of SGSF, have met the Director of IIT-H Prof BS Murty and other faculty at IIT-H campus Kandi on Wednesday.

After giving a detailed presentation on their products, targeted customers, and marketing strategies, Dr Nayak has sought the support of the premier institute in creating mobile applications, websites, in quality checking of the products, and also designing marketing strategies. Saying that they would offer the products at a 20 percent cheaper rate than the corporates, Dr Nayak, who was leading the women entrepreneurs team from the front, has said that they will also rope in 1.80 lakh Self Help Group women across the Sanagreddy district to market their products. Appreciating the work of Sarvodhaya Entrepreneurs Director of IIT-H Prof Murty has assured to extend all the possible support.

To pack their products in an environmentally friendly way, they have approached the Indian Institute of Packaging (IIP) Hyderabad seeking their support. The Women entrepreneurs have also given a presentation before the management of IIP who assured to support them. To set an example in utilising the discarded paper, Dr Nayak said that they will procure the waste paper to make impressive packs for their products.

Member of Sarovdaya Cottage Industry Aloori Neeraja said that they will also supply detergent cakes, washing powder, Phenyl, Sanitisers, Abrasives, and many others. Another member Palle Sarojamma said thanked the IIT-H Director, management of IIP, Project Director of District Rural Development Agency Ch Srinivas Rao for their support. Saying that the construction of the Cottage industry has already been completed, Dr Nayak said the installation of machinery will be completed with three weeks. Meanwhile, he said that they will also send the women entrepreneurs to NIRD (National Institute of Rural Development) for the last leg of training. After creating a successful model, the IRS officer said, they will set up such cottage industries across the erstwhile Medak district to make the rural women financially self-empowered.

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