Sania Mirza shares her beauty preference
The campaign launched with a video starring Sania, where the young mom shares her personal journey post motherhood.
New Delhi: Ace shuttler Sania Mirza says she has always been very particular about the skincare products she uses. “But it’s definitely way more now that I’m a mother,” she reveals.
“I wouldn’t want to think twice before hugging or kissing my son Izhaan and that’s why I only trust the best,” says Sania, who has been featured in a new digital campaign by Clovia for its skincare range, Clovia Botaniqa which is especially for mothers.
The campaign launched with a video starring Sania, where the young mom shares her personal journey post motherhood. Sania says that motherhood is a beautiful phase but there are many physical changes that take place in a woman’s life post-pregnancy. The adept sportswoman has had to contend with acne, uneven skin tone and blemishes post-partum. Being around a newborn baby, it is essential that any products that she uses to address these challenges be natural, safe and chemical-free.
The latest Clovia Botaniqa range includes varied options in products such as oils, body butter, face washes, and face masks, to shampoos, conditioners, and serums. Carefully curated for the needs of new moms, the range offers solutions for problems faced during and post-pregnancy, such as hair-fall, tired/dull skin, stretch marks, dryness, acne as well as stress.
Talking about the new range, Neha Kant, Founder, Clovia said: “Regular skincare routine isn’t always easy, especially for new moms, who find their priorities change post motherhood. Driving with this insight, Clovia launched a digital campaign featuring the ace tennis player with an aim to encourage women/mothers in their efforts to look after themselves.”
