Spain opens up tourism with large campaigns

The campaigns come with lively promotional videos running in Spanish and English that highlight some of the unique attractions of each city.

Madrid: Madrid and Barcelona, the two largest cities in Spain, have launched promotion campaigns to lure back international tourists as the Covid-19 restrictions in the country were now being relaxed.

“If life were a city, it’d be Madrid” and “Barcelona like never before” are the slogans of the two campaigns aimed at reactivating tourism after over a year of mobility restrictions due to the pandemic.

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The campaigns come with lively promotional videos running in Spanish and English that highlight some of the unique attractions of each city.

The Barcelona video is a montage showing visitors enjoying different aspects of the city, while the Madrid video proposes 10 activities to do in the capital city.

Before the pandemic, tourism accounted for 7 per cent of Madrid’s annual gross domestic product (GDP), while for Barcelona it was estimated to be 12 per cent of the city’s GDP.

Starting from June 7, international travellers who have undergone the vaccination process using one of the jabs approved by the European Medicines Agency (EMA), or those with a negative Covid-19 certificate are allowed entry to Spain.