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BusinessSugar.fit enters Hyderabad market to help people manage, reverse diabetes

Sugar.fit enters Hyderabad market to help people manage, reverse diabetes

Published: 12th Oct 2021 6:59 pm

Hyderabad: Sugar.fit, a healthtech startup backed by Cure.fit, Endiya Partners and Tanglin Venture Partners, is seeking to manage and reverse diabetes through a consumer-centric data-driven digital health experience. The company has launched its services in Hyderabad, making it the fourth market to foray in India.

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The company wants to help the 70 million diabetics and 80 million pre-diabetics in the country. It uses continuous glucose monitoring technology (CGM) that helps users see real-time impact of various food and lifestyle activities on their blood sugar level to optimise metabolic health. Its one-year comprehensive programme combines medical experts with deep technology, coaching, personalised analytics, integrated devices and testing.

Madan Somasundaram, co-founder, Sugar.fit, told Telangana Today, “We have launched our operations during June-end and spread our presence to Bengaluru, NCR, Chennai and now Hyderabad. We will enter Mumbai soon.”

There is a consistent change in lifestyle and food habits that is leading to a spike in Type 2 diabetes. The numbers are growing pan-India. Somasundaram said, “We plan to launch our service in 2-3 cities every month to increase access to our offerings. By the end of 2021, we will be in 15 cities. In the next 12 months, we plan to grow 15X and cater to a larger diabetic population and make an impact across the country.”

“We will be integrating our activity with diabetologists and endocrinologists. We will also disseminate a lot of useful content that will help in creating awareness to bring in lifestyle changes. We will carry out data analysis using artificial intelligence and analytics. Initially, we will be focusing on diabetes and later we will target other healthcare challenges,” he added.

The company has so far raised $10 million in seed funding and may raise funds in the near term to meet further expansion. Besides the digital platform, the company is also investing in physical infrastructure. Right now, Sugar.fit is focusing on the B2C segment, and in future may look at the B2B segment if there are growth opportunities to work with hospitals.


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