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Apple may increase prices on some products as rising memory and storage chip costs, driven by strong AI data centre demand, squeeze margins. CEO Tim Cook said the company can no longer absorb all component cost increases, though no timeline was announced

Apple is gearing up for its biggest launch of the year and tech enthusiasts are eagerly waiting to get information on the specs and pricing of the upcoming line up. Here is what we know so far

Apple posted record March quarter revenue with strong double-digit growth across emerging markets, including India. CEO Tim Cook highlighted India’s expanding middle class and low market share as key growth opportunities, signalling continued investment and expansion in the country.

India’s iPhone exports reached a record ₹2 lakh crore in FY26 under the PLI scheme, making Apple the top branded export contributor. Strong manufacturing growth boosted smartphone shipments, while Apple also announced leadership change with John Ternus replacing Tim Cook

While the Steve Jobs era was defined by groundbreaking innovation, Tim Cook’s leadership will be remembered for driving Apple’s exceptional financial growth

Apple has announced a leadership transition, with Tim Cook stepping down as CEO and John Ternus set to take over in 2026. The move marks a major shift as Apple prepares for its next phase of AI-driven growth.

Apple led the global smartphone market in Q1 2026 with a 21 per cent share, driven by strong iPhone demand. However, overall shipments declined due to memory shortages, while Samsung faced pressure despite strong interest in its latest S26 series

Apple will host its annual Worldwide Developers Conference (WWDC) from June 8-12, featuring major updates to its platforms, including AI advancements. The event will be held online with a limited in-person gathering for developers and students at Apple Park.

Samsung has enabled Quick Share to work with Apple AirDrop on Galaxy S26 devices, allowing cross-platform file sharing, while also launching a Car-to-Home service that integrates SmartThings with Hyundai and Kia connected vehicles

Apple has unveiled its latest MacBook Air and MacBook Pro models powered by the new M5 series chips, promising significant improvements in CPU, GPU, and AI performance. Pre-orders begin on March 4, with availability from March 11.

In 2025, Apple’s iPhone became India’s top export, with $23 billion shipped, driven by PLI incentives and supply chain diversification. Smartphones led exports, as India emerged as a major producer, while Apple expanded manufacturing, retail presence, and revenue growth

Foxconn’s Henyang plant closure exposed the fragility of China’s industrial economy, leaving 30,000 workers displaced and commercial districts deserted. Rising costs, erratic regulations, and the US-China trade war accelerated Apple and multinational firms’ relocation to India, Vietnam, Japan, and Australia.

Samsung reviewing order, may take up concerns with government

Apple has appointed AI researcher Amar Subramanya as vice president of AI, reporting to Craig Federighi. John Giannandrea will step down and retire in 2026. Subramanya, formerly at Microsoft and Google, will lead Apple’s Foundation Models, ML research, and AI safety efforts.

Apple will open its first retail store in Noida on December 11 at DLF Mall of India, marking its fifth outlet in India. The store will feature Apple’s latest devices, expert support, free workshops, and exclusive content ahead of launch.

Apple has expanded its AppleCare+ plans in India, introducing flexible monthly and annual subscriptions and adding theft and loss coverage for iPhone. The plan includes 24/7 support, battery replacement, and unlimited accidental damage repairs starting at Rs 799.

Apple's board accelerates succession plans as the company prepares for Tim Cook's resignation after 14 years at the helm of the tech giant

India’s smartphone market is projected to grow moderately in 2025, driven by 5G adoption, premiumisation, and strong festive demand. According to CMR, 5G phones now account for 89% of shipments, with affordable models fueling the next wave of growth

Apple CEO Tim Cook announced that the company’s latest Apple Watch lineup will alert one million users about hypertension. The AI-powered feature analyses heart sensor data to detect signs of high blood pressure, strengthening Apple’s focus on preventive health monitoring.

Apple’s first foldable iPhone, set for late 2026, could reshape the premium foldable smartphone market. Samsung, Motorola, and Google are expanding their portfolios, while Apple’s entry is expected to boost consumer awareness and accelerate replacement demand.