Tamannaah Bhatia brand ambassador for Sitaare Gold and Diamonds

Jewellery retailer Sitaare Gold and Diamonds Ltd. has appointed actress Tamannaah Bhatia as its brand ambassador. The company said the collaboration reflects its commitment to quality, craftsmanship and authenticity while strengthening its presence in the premium jewellery market

Hyderabad: Jewellery retailer Sitaare Gold and Diamonds Ltd. has announced actress Tamannaah Bhatia as its brand ambassador. Known for her successful career across Telugu, Tamil and Hindi cinema, Tamannaah brings elegance, versatility and a strong personal connection to jewellery, a press release said.

Announcing the collaboration, Muhammadali Cheenambeedan, Director, Sitaare Gold and Diamonds Ltd., said, “At Sitaare, every piece we create carries a promise of purity, precision and perfection. When we envisioned the face of our brand, we knew it had to be someone who embodies grace and authenticity in everything she does. Tamannaah brings exactly that.”

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Tamannaah Bhatia said, “Jewellery has always been close to my heart. It is not just an accessory; it is emotion, memory and identity.”

Sitaare Gold and Diamonds combines traditional Indian craftsmanship with contemporary design to create jewellery for weddings, festivals and everyday wear. The brand aims to redefine premium jewellery retail by offering products that reflect quality, trust and artistic excellence, the press release added.