Tamil Nadu revokes temporary ban on 11 TASMAC liquor brands

A temporary ban on 11 liquor brands sold through Tamil Nadu’s state-owned TASMAC has been revoked within three days. The Prohibition and Excise Department lifted the August 11 order after the manufacturer assured compliance with FSSAI labelling and product standards

Chennai: A temporary ban on 11 popular liquor brands sold by the state-owned TASMAC across Tamil Nadu has been revoked in about three days, with the Prohibition and Excise Department communicating to the MD of the corporation authorising depots and retail outlets to resume transfer and sale of those varieties.

According to a communication from the Prohibition and Excise Department to TASMAC MD, the FSSAI inspection at the facility of Enrica Enterprises Private Limited, Poonamalle, Tiruvallur district, reported non-compliant product labelling and incorrect product nomenclature and the presence of natural-identical and artificial flavouring substances, and hence a temporary ban to stop the sale of 11 brands – ten varieties of brandy and a variety of rum – was issued on August 11.

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However, the ban order was revoked with immediate effect from August 14 for the 11 brands following an appeal by the manufacturer assuring full compliance, the officials said. Hence, the ban issued on August 11 was officially revoked on August 14.