Tarun Tahiliani launches new ethnic menswear brand ‘Tasva’
Hyderabad: Ace fashion designer Tarun Tahiliani along with Aditya Birla Fashion and Retail Limited launched a new ethnic menswear brand ‘Tasva’. The new brand was launched in Varanasi, at the historic Brijrama Palace, one of the oldest landmarks of the city on the banks of the Ganga. The word ‘Tasva’ is derived from the Sanskrit […]
Hyderabad: Ace fashion designer Tarun Tahiliani along with Aditya Birla Fashion and Retail Limited launched a new ethnic menswear brand ‘Tasva’. The new brand was launched in Varanasi, at the historic Brijrama Palace, one of the oldest landmarks of the city on the banks of the Ganga.
The word ‘Tasva’ is derived from the Sanskrit word Tat (that) and Sva (me/mine) and denotes all that is me, all that is mine. Tasva collection is a perfect weave of rich cultural heritage, wealth and state-of-the-art, craft and fine tailoring – representing the best of east and west. The collection features smart, stylish, subtle ensembles all in the same thread, on one body, in one movement and moment!
One can embrace the mood and get going with a fresh new take of Achkans, Bandhgalas, Jodhpuris, Sherwanis, and all the accessories – shawls, stoles, shoes, and more as part of the collection. Over 70 per cent of the fabrics used in the debut collection are sourced from Benaras, with brocades dominating the range. Mughal motifs, especially architecture, have always played a huge role in Tarun’s designs, and this passion is reflected in the use of motifs like bootis, florals, and vines, etc., particularly in Sherwanis.
Commenting on the launch, Tarun Tahiliani said: “The launch of Tasva is a long-time dream of mine. The name itself stands for the best version of oneself and we have worked hard to achieve this. We have created garments that give our consumer – the Indian Man – a fabulously made, internationally constructed, comfortable well-cut Indian brand with Tarun Tahiliani styling yet with complete accessibility of pricing.”
The collection will be available on www.tasva.com
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