Hyderabad: Tata Group company Tata Consumer Products (TCP) will be signing a Memorandum of Understanding (MoU) with the Indian Institute of Millet Research (IIMR) on Thursday, to unlock the full potential of millets as a healthier and more sustainable alternative to traditional grains.
TCP is the parent company of the Tata Soulfull brand, which has a portfolio of millet based products for kids and adults. The MoU will be signed by Dr Vilas A Tonapi, director ICAR – Indian Institute of Millets Research and Vikas Gupta, Global Head, R&D – Tata Consumer Products at the “Nutri-Cereals Multi-stakeholders Mega Convention 3.0” Hyderabad, organised by Nutrihub, ICAR- IIMR.
Tata Consumer Products has identified pantry and the mini meals segments as some of the key areas of focus in its growth strategy. Currently, it has the Tata Sampann brand in the pantry segment with a wide range of pulses and spices, and Tata Soulfull in the breakfast cereals, mini meals and snacking segment offering a range of millet based products for the modern Indian consumer.
The MoU will help combine the R&D expertise of the two entities and help TCP to strengthen the product portfolio in the area of millets, develop more value-added formats for consumers and make millets available to many more consumers across India.
The MoU will strengthen innovation in millets, especially in areas related to the consumer experience, focus on understanding the suitability of grains and millets for specific consumer applications, enable partners to gain analytical and technical expertise in the area of millet research and processing and spread awareness and strengthen advocacy for millets.
Sunil D’Souza, MD & CEO of Tata Consumer Products, said, “This partnership will help strengthen our innovation agenda, making the benefits of millets more mainstream and widely available to consumers in a variety of convenient and modern formats. Millets are an important category for Tata Consumer Products and the credibility of the Tata brand will help grow this segment with value added products.”
Dr Vilas A Tonapi, director ICAR – Indian Institute of Millets Research (IIMR) said, “This MoU will help us further spread awareness on the nutrition and sustainability benefits of millets and make it widely available in formats that integrate with people’s lifestyles, so that they become a key part of the Indian diet.”
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