Saturday, Jun 3, 2023
English News
  • Hyderabad
  • Telangana
  • Andhra Pradesh
  • India
  • World
  • Entertainment
  • Science and Tech
  • Sport
  • Business
  • ...
    • NRI
    • View Point
    • cartoon
    • Columns
    • Reviews
    • Education Today
    • Property
    • Videos
    • Lifestyle
    • Rewind
E-Paper
  • NRI
  • View Point
  • cartoon
  • Columns
  • Reviews
  • Education Today
  • Property
  • Videos
  • Lifestyle
  • Rewind
Home | Personalities | To Mother Earth With Love

To Mother Earth with love

Amulya Tipirneni’s online store The Earth Love is replete with products that won’t make you feel bad about the environment

By Kota Saumya
Published Date - 05:37 PM, Fri - 20 August 21
To Mother Earth with love
whatsapp facebook twitter telegram

Start small and build your way up – that’s the motto followed by yoga teacher-turned-entrepreneur Amulya Tipirneni who runs the online store The Earth Love. The online store is a curated platform of organic and consciously made products that range from comestibles, spices, accessories, stationery, household items to clothes.
One will also find familiar names like Juicy Chemistry, Arata, Bare Necessities, Hemis, to name a few here.

Having always nurtured the thought of opening a conscious product store, Amulya decided to take the plunge in 2020.

“We had a plan in place in 2019 itself, but curating brands that match my philosophy was challenging. Not every brand that markets itself as a organic, sustainable one is actually following those practices. They are broadly following it, but not really diving deep when it comes to production. The brands have a different definition for what’s sustainable. So, we had to reconsider all that when we launched the site last year,” says Amulya, who did extensive research on consciously made products, and practices before figuring out what will work for the website.

If one goes through the website, the effort definitely shows. Amulya has reached out to entrepreneurs from far-flung areas to source the products, like plantable calendars that come with Tulsi, marigold, and other plants as seeds which can be planted, then there are different types of salts – lime, za’atar, thai, ginger snap cookies, lemon tossed soybeans that are packed with goodness of health.

Each product also comes with a note that cites its organic, sustainable and biodegradable nature.

Starting out with two members initially, the team has since grown to 10 people who take care of the orders and delivery schedules. While Amulya says order quantity is scattered across the country, “most orders come from within the city, Bengaluru, and Chennai”.
But she also does a lot of sales through offline channels. Her bestseller, though, is the gift hamper that is a combination of conscious products which are customisable.

“We did a hamper for a client where we kept wooden toys made by a lady in Himachal Pradesh, then beetroot and dark chocolate cookies, apart from some teak stationery. We also suggest a better alternative that’s more in line with the theme,” says Amulya.
Depending on where they are sourcing the products from, it can her anywhere from 5 to 8 days for delivery.


Now you can get handpicked stories from Telangana Today on Telegram everyday. Click the link to subscribe.
Click to follow Telangana Today Facebook page and Twitter .


  • Follow Us :
  • Tags
  • Amulya Tipirneni
  • Arata
  • Bare Necessities
  • ginger snap cookies

Related News

  • Want to live a sustainable and cool life? Choose more fans and less AC

    Want to live a sustainable and cool life? Choose more fans and less AC

  • Bala Vikasa to open stalls to sell organic farm produce soon in Warangal

    Bala Vikasa to open stalls to sell organic farm produce soon in Warangal

  • FunderMax strengthening buildings with sustainable facades

    FunderMax strengthening buildings with sustainable facades

  • Green Station: A one-stop shop for organic and sustainable products

    Green Station: A one-stop shop for organic and sustainable products

  • Amouve goes sustainable with organic bedding

    Amouve goes sustainable with organic bedding

  • Gucci introduces vegan luxury material ‘Demetra’

    Gucci introduces vegan luxury material ‘Demetra’

Latest News

  • Odisha train accident: Lalu Prasad calls for high-level inquiry

    24 seconds ago
  • David Warner plans to retire from Test cricket next year

    5 mins ago
  • Tinder adds ‘Happy Pride’ badge to help queer members find community

    7 mins ago
  • Hyderabad metro introduces user charges for using toilets at select metro stations

    14 mins ago
  • Sathupalli farmers created CM KCR’s portrait with grains

    21 mins ago
  • Rs 228 crore relief distribution to rain-hit farmers from today: Puvvada

    23 mins ago
  • Vande Bharat Express from Mumbai to Goa; check timing and ticket price

    30 mins ago
  • Energetic dance number ‘Rainbow Chivarey’ from ‘Takkar’ out now

    37 mins ago

company

  • Home
  • About Us
  • Contact Us

business

  • Subscribe

telangana today

  • Telangana
  • Hyderabad
  • Latest News
  • Entertainment
  • World
  • Andhra Pradesh
  • Science & Tech
  • Sport

follow us

© Copyrights 2022 TELANGANA PUBLICATIONS PVT. LTD. All rights reserved. Powered by Veegam