Hyderabad: Increasing demand for consumer products is driving marketing innovations. While advertising can only push a product so much, it is the packaging that helps the commercial success of any commodity. An aggressive tool for marketing, the packaging industry is emerging to be one of the biggest markets globally. From perishables like food and drinks to pharmaceuticals and electronics, consumer packaging is truly everywhere.
Today, packaging has not only become a source for tracing and tracking a product, it is also responsible to prevent counterfeit of any valuables. It consists of important information such as hologram which ensures the safety of the product, labeling which encompasses the mandatory compliances for nutritional facts of a food product. To accomodate the need of various industries, several advancements have been observed in the field of packaging — such as the use of retort processing, UHT processes, modified atmosphere packaging, Nano packaging, active and responsive packaging. These emerging technologies have increased the scope of the field.
Interestingly, packaging technology offers multidisciplinary careers and requires specialised knowledge of the materials, processing, design, quality, and environmental trends. The industry includes jobs ranging from picking the right materials and adhesives to preserve and present the packaging’s contents to designing eye-catching labels that give a product an extra edge.
A career in packaging science and technology offers a global platform to the students. Several institutes across the country, including the IITs and Indian Institute of Packaging, offer diploma and postgraduate programmes to graduates in any science stream or engineering. These courses offer a deep insight into the industry, as well as visits to the factory where the students can learn various packaging processes and technologies. The Indian Institute of Packaging, situated in Hyderabad, Mumbai, Kolkata and New Delhi also offers a 18-month diploma in packaging through correspondence — which is especially designed for working professionals.
List of Institutes
Indian Institute of Packaging, Hyderabad, Mumbai, Kolkata and New Delhi
SIES School of Packaging, Mumbai
Indian Institute of Technology, Roorkee
Government Polytechnic, Nagpur
JN Govt Polytechnic, Ramanthapur, Hyderabad
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