Zee Cinemalu to celebrate 5th anniversary with brand anthem

Launched by Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on September 4, 2016, with ‘Dil Pai Super Hit’.

Hyderabad: One of the best things about movies is how this art form can inspire millions of viewers. They make us laugh, cry and cheer! When we see underdogs take on extraordinary goals, despite all adversities and difficulties, we can relate to them. Great movies with powerful uplifting stories can deeply influence our lives and motivate us to push boundaries.

Launched by Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on September 4, 2016, with ‘Dil Pai Super Hit’. This year, the channel completes the 5-year milestone as the brand philosophy continues to capture the thrilling journey with the ardent viewers.

---

Zee Cinemalu is going to launch a brand anthem on the day of the anniversary, September 4, on the lines of ‘Ra Ra Mama… ZEE lo Cinema’, composed and sung by Rama Krishna Miriyala. The anthem reflects the brand ethos and positioning, accentuating the essence of entertainment like never before.

Additionally, the channel will unveil a new brand identity with a refreshed set of graphics to the logo, while retaining the channel’s core promise of ‘Dil Pai Super Hit’. The new packaging reflects happiness, vibrancy, fun, and quirkiness that are symbolic of the channel’s identity.

Telugu cinema has gone through several transitions and progressed over the years. From movies that touched upon an array of topics and depicted the golden era, showcasing masala and romantic movies set in foreign locales, to the latest films, viewers have an extensive library of content to choose from.

Tune into Zee Cinemalu to catch the first glimpse of the new packaging and listen to the brand anthem on September 4.

---

Now you can get handpicked stories from Telangana Today on Telegram everyday. Click the link to subscribe.
Click to follow Telangana Today Facebook page and Twitter .

---