Hyderabad: Food delivery apps like Zomato have redefined food delivery and packaging system in the industry. However, these delivery aggregators’ overworking their employees has raised concerns over the customers from quite some time now.
Now, the concern for these delivery personnel has yet again risen after Zomato’s recent ads featuring Hrithik Roshan and Katrina Kaif were released.
In one advertisement featuring Hrithik Roshan, when the delivery person rings the doorbell, he is star struck to find the actor behind the door. Hrithik then asks him to wait for a selfie and goes inside to get his phone. In the meantime, the delivery partner gets a message for another delivery and he lets go of his chance to click a selfie with Hrithik, and the ad says, “Hrithik Roshan ho ya aap, apne liye har customer hai star (Because whether it’s you or Hrithik Roshan, every customer is a star for us).”
— Hrithik Roshan (@iHrithik) August 26, 2021
Similarly, the ad with Katrina Kaif also treads along the same lines. The actor – who is apparently celebrating her birthday – tells the delivery partner that he can’t leave before having a piece of cake. When she comes back with the cake, the delivery partner had set off for another delivery.
View this post on Instagram
But now, netizens felt that the ad was glorifying the troubles that riders face, adding that they don’t even get a minute to themselves within deliveries and are subjected to working without any breaks.
Failed attempt at legitimising exploitative working conditions. https://t.co/ca9r9nvW1H
— Pratyush Prabhakar (@pratyushpbk) August 28, 2021
— LoftyIdeals🎎 (@angirahedgehog) August 27, 2021
What nonsense is this ? Zomato has totally lost it .They're glorifying exploitation of their delivery boys . It's a nightmare to go out even on foot during Mumbai monsoons. Could've atleast shown like Hrithik tipping him or something.But glorifying their helplessness is not cool https://t.co/FPNa2m5TLE
— Nostalgia Merchant 😋 (@varun477) August 30, 2021
This is such a classist ad!
How can yall feel proud @zomato @iHrithik
The reason a person delivers as many as order as he/she/they can is NOT BECAUSE they're passionate BUT BECAUSE you pay the worker sooo less that the person has to deliver as much as he/she/they can! https://t.co/rAPA9AIpeg
— Justin Thomas (He/Him) (@JustinThomasD26) August 27, 2021
However, after receiving a backlash, Zomato clarified with a long note on their Twitter page with a caption, “The other side of the story…”
“We believe that our ads are well-intentioned but were unfortunately misinterpreted by some people. Having said that, we have been intensively listening to all the chatter about gig workers and all the problems associated with this part of the economy. We will, very soon, publish a blog post explaining why we think our delivery partners are fairly compensated for the work and time they put in,” they mentioned in the post..
Now you can get handpicked stories from Telangana Today on Telegram everyday. Click the link to subscribe.