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BusinessZomato receives backlash over recent ads featuring Hrithik and Katrina

Zomato receives backlash over recent ads featuring Hrithik and Katrina

Published: 1st Sep 2021 4:43 pm

Hyderabad: Food delivery apps like Zomato have redefined food delivery and packaging system in the industry. However, these delivery aggregators’ overworking their employees has raised concerns over the customers from quite some time now.

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Now, the concern for these delivery personnel has yet again risen after Zomato’s recent ads featuring Hrithik Roshan and Katrina Kaif were released.

In one advertisement featuring Hrithik Roshan, when the delivery person rings the doorbell, he is star struck to find the actor behind the door. Hrithik then asks him to wait for a selfie and goes inside to get his phone. In the meantime, the delivery partner gets a message for another delivery and he lets go of his chance to click a selfie with Hrithik, and the ad says, “Hrithik Roshan ho ya aap, apne liye har customer hai star (Because whether it’s you or Hrithik Roshan, every customer is a star for us).”

Similarly, the ad with Katrina Kaif also treads along the same lines. The actor – who is apparently celebrating her birthday – tells the delivery partner that he can’t leave before having a piece of cake. When she comes back with the cake, the delivery partner had set off for another delivery.


View this post on Instagram


A post shared by Katrina Kaif (@katrinakaif)

But now, netizens felt that the ad was glorifying the troubles that riders face, adding that they don’t even get a minute to themselves within deliveries and are subjected to working without any breaks.

However, after receiving a backlash, Zomato clarified with a long note on their Twitter page with a caption, “The other side of the story…”

“We believe that our ads are well-intentioned but were unfortunately misinterpreted by some people. Having said that, we have been intensively listening to all the chatter about gig workers and all the problems associated with this part of the economy. We will, very soon, publish a blog post explaining why we think our delivery partners are fairly compensated for the work and time they put in,” they mentioned in the post..

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