Airtel acquires strategic stake in blockchain tech startup Aqilliz
Hyderabad: Bharti Airtel acquired a strategic stake in Aqilliz, a blockchain as a service company under the Airtel Startup Accelerator Program. Singapore-based Aqilliz has developed a patented hybrid blockchain platform, Atom that integrates differential privacy and federated learning on a distributed digital ledger. This allows brands to create secure and consent-based solutions to engage with […]
Hyderabad: Bharti Airtel acquired a strategic stake in Aqilliz, a blockchain as a service company under the Airtel Startup Accelerator Program.
Singapore-based Aqilliz has developed a patented hybrid blockchain platform, Atom that integrates differential privacy and federated learning on a distributed digital ledger. This allows brands to create secure and consent-based solutions to engage with customers in a rapidly evolving digital economy that’s becoming increasingly decentralised.
Airtel wants to deploy Aqilliz’s advanced blockchain technologies at scale across its fast-growing adtech (Airtel Ads), digital entertainment (Wynk Music & Airtel Xstream) and digital marketplace (Airtel Thanks App) offerings.
Adarsh Nair, CEO, Airtel Digital, said, “We, at Airtel, are deeply researching new technologies that drive the future of a digitally connected India. Blockchain technology is maturing, and we see its application across areas such as adtech, creator economy, and loyalty programmes.”
Gowthaman Ragothaman, founding CEO, Aqilliz added, “Legacy customer engagement, ad tech and marketing technologies are built for centralised databases. The future of the digital economy is already pivoting to managing value exchanges between brands, platforms, and the consumer.”
Aqilliz’s patented technology will enable Airtel to capture and carry this value exchange in the form of consent and provenance across the digital supply chain, Ragothaman added.
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