All for a good night’s sleep

This trend of growing consumer awareness and subsequent growth in sales is likely to continue for the foreseeable future.

New Delhi: Todays mattress market is more diversified and the options are more than you can imagine. From memory foam mattresses to mattresses in a box, Ayurvedic mattresses, and maternity mattresses you can take your pick.

The market is growing at a fast pace, and for good reason too: consumers understand great mattress means a good night’s sleep and no morning blues.

Ankit Gaur, DGM – Marketing & Sales, Livpure Sleep shares the top trends currently dominating the mattress market:

Shift in consumer behaviour

Since the COVID-19 outbreak in early 2020, people started focusing on sleep quality. This was because the outbreak started disrupting their routines, lifestyle and sleep quality. Moreover, the anxiety caused by the pandemic added to sleep woes. As a result, people started investing in good quality mattresses. According to a 2020 report titled �India Mattress Market Outlook, 2025′, the organised market sector has grown at a CAGR of over 17 per cent over the last 5 years. This trend of growing consumer awareness and subsequent growth in sales is likely to continue for the foreseeable future.

Product innovation

As start-ups continue to enter the fray, we are seeing new designs and offerings in the mattress. Some innovations like eco-friendly mattresses with bamboo fabric or Ayurveda-inspired mattresses with chemical-free foam and sandalwood-infused latex foam, have transformed the way we sleep. Brands are treating sleep as an important part of daily routines and offering new and exciting products to make it better and more comfortable. Now that many consumers are looking to upgrade their mattresses, brands are bound to introduce new features to meet their needs while boosting their sales.

Online shopping

While earlier, online shopping for mattresses was unheard of, it is now becoming quite popular, thanks to brands who have employed logistics partners or e-commerce partners after understanding the need for the hour for consumers. Several front-running brands have also introduced the mattress-in-a-box concept that makes for easier shipping and handling of online orders. These are more convenient for logistics companies and consumers alike. As people continue to stay home to stay safe, online mattress sales are likely to pick up in the near future.

Did you know that choosing the right mattress can help prevent several ailments? It’s true. Here’s a look at some of them:

Back pain – The first and most obvious, the wrong mattress will force you to sleep in an unnatural position and cause lower back pain.

Weak Immunity – When you don’t get enough sleep, your immunity system gets lethargic too. A good mattress helps you rest well and energizes your immune system, protecting you from a myriad of diseases.

Heart ailments – A lack of restful sleep can lead to cardiac ailments like heart disease, stroke, or high blood pressure. A good mattress reduces the risk by a high margin.

Bad memory – It is well known that good sleep, especially REM sleep helps embed information in our memories. If you are becoming forgetful, check if your mattress isn’t suitable anymore.

Mental health – The lack of good sleep, for any reason, can impact your mental health. Anxiety and depression can be caused by a bad night’s sleep, which can further keep you from sleeping well.

With these pointers in mind, it is quite clear why the mattress space is undergoing massive growth at the moment.