Amazon India launches ‘Early Deals’ ahead of Great Indian Festival 2025

Amazon.in has rolled out ‘Early Deals’ ahead of its Great Indian Festival 2025, beginning September 13. Prime members get early access on September 23, with discounts across categories, AI-powered shopping tools, expanded logistics, and bundled entertainment offerings.

Hyderabad: Amazon.in on Saturday announced the launch of ‘Early Deals’ ahead of its flagship Amazon Great Indian Festival (GIF) 2025, offering customers a host of pre-festival offers starting September 13. The main event begins on September 23, with Prime members enjoying exclusive 24-hour early access.

The e-commerce giant said this year’s edition brings the “widest selection and value” with over one lakh products on discount, 30,000+ new launches from global brands including Samsung, Apple, Intel, HP, Asus, Titan, and L’Oréal, along with deep discounts — up to 40% off on smartphones, 80% on electronics, fashion, home and kitchen essentials, and 65% on TVs and appliances.

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Customers can also enjoy 10% instant discount on SBI Credit and Debit Cards, special offers from other banks, and unlimited cashback through the Amazon Pay ICICI Bank Credit Card. Amazon Pay is offering travel discounts — up to 20% off on flights, 45% on hotels, and 17% on bus bookings.

Amazon Business users will get up to 65% off across office categories, while Amazon Bazaar customers can shop products starting at ₹149 with cashback offers. First-time users will receive up to 50% off on select items.

Entertainment has also been bundled into the festival. Prime Video will feature blockbuster titles like Do You Wanna Partner starring Tamannaah Bhatia and Diana Penty, Rajinikanth and Nagarjuna’s Coolie, The Girlfriend, Gen V Season 2, Play Dirty, and the finale of Our Fault (Culpa Nuestra). Amazon MX Player will release new shows including Rise and Fall with Ashneer Grover, alongside returning hits Sixer and Jamnapaar.

Amazon will also leverage its new AI-powered shopping assistant Rufus for product comparisons, price history, and recommendations, along with AR View and AI Review Highlights to simplify festive shopping.

The company has expanded its delivery and logistics operations with 45 new delivery stations, 12 fulfillment centers, and 6 sort centers nationwide, creating over 1.5 lakh seasonal jobs. This expansion is expected to enable faster delivery, including same-day service to 50% more cities and next-day service to twice as many locations compared to last year.

Amazon has also partnered with over 1 lakh content creators including Sameera Reddy, Rajiv Makhni, and Ranveer Brar to showcase festival deals under its Amazon Influencer Program.