Big Boy Toyz embracing digital platform
Plans to add five new verticals in the coming years within the automobile space
Hyderabad: Pre-owned luxury car company Big Boy Toyz is witnessing 65 per cent sales through its digital platform. The company says the first time when the customer is seeing the car physically is usually at the time of delivery.
Before Covid, about 35-40 per cent of the prospective buyers were engaged digitally and making buying decisions after evaluating products and features online, but after Covid, this has gone up to 65 per cent and this trend may continue, says the company’s founder.
“In terms of the buyers’ age profile, three years ago, we used to observe that the median age has been over 35 years, but now with the startup ecosystem evolving and young professionals progressing in their career early, the median age of those buying our cars is as low as 25 years, and in some cases just 20 years,” Jatin Ahuja, founder & CEO, Big Boy Toyz, told Telangana Today.
Growth strategy
On future growth opportunities and plans, he said, the company is looking to add five new verticals in the coming years within the automobile space, with each vertical having a potential to generate over Rs 100 crore revenues every year.
The company today has showrooms in Hyderabad, Gurugram and Mumbai with plans to expand to Ahmedabad and Kolkata soon. The company looks to expand its presence in growth territories such as Karnataka and Gujarat going forward. The idea is to expand its footprint in the India market fully before foraying into global markets.
“Till the time the company clocks Rs 2,000 crore, the company will remain focused on the domestic market, and afterwards we will explore overseas markets. We had been exploring acquisition opportunities in the last six months to expand our presence in India. Wherever there is a right fitment, we will close acquisition deals,” Ahuja added.
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