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BusinessBosch India bets big on digitisation

Bosch India bets big on digitisation

Published: 24th Feb 2021 6:01 pm

Hyderabad: German headquartered supplier of technology and service Bosch India is betting big on digital strategies across its segments ranging from manufacturing, home appliances, engineering and business solutions, and smart campus.

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The group, that is completing 100 years in India next year, is looking to inaugurate a smart campus in Adugodi headquarter in Bengaluru with an investment of Rs 800 crore. In addition, the group through its entity Bosch and Siemens Home (BSH) Appliances is looking to foray into refrigerators and top load washing machines even as the manufacturing segment is going the automation route through use of robotics, analytics and artificial intelligence.

Smart campus

Bosch India has invested Rs 800 crore to transform its Adugodi location in Bengaluru into a smart campus, the largest tech campus outside of Europe to showcase its digital use cases. The campus is likely to house the second-highest number of Bosch employees in the world.

The 75-acre campus will be the base of the group’s various companies in India, including the home appliances, powertools, powertrains and automotive aftermarket divisions and could host around 10,000 software engineers by the time it is completed. Overall in India, the group employs 31,500 associates and is home to 18,000 engineers across seven locations, representing the largest Bosch R&D workforce outside Germany. Nearly 25 per cent of the workforce have been trained in AI and ML-related skills. “We plan to inaugurate the campus in June 2022. This is going to be one of the largest tech centres that we have in the world and likely to be the largest outside Europe,” said Soumitra Bhattacharya, MD, Bosch Limited and president, Bosch India Group.

Home Appliances

The group is planning to set up a robust refrigerator factory in India and make India the global manufacturing hub for the group. In the pandemic period, BSH saw growth in dishwasher category and from zero turnover in April 2020, the company grew by 60 per cent in the same year.

“Currently, we are in shortfall of dishwasher supply and planning to shift the manufacturing to India in the next two years. In addition, we have spent Rs 300 crore in the refrigerator factory and the plant is ready to go production soon. We should be starting sales in October 2021 and are planning 30 models in the refrigerator segment,” said Neeraj Bahl, MD and CEO, BSH Household Appliances.

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