BRS to launch “Appude Manchiga Unde” campaign to strengthen roots with rural Telangana
The BRS is launching a new grassroots campaign titled "Appude Manchiga Unde", aimed at recalling the welfare-driven governance of former CM K. Chandrashekhar Rao. The campaign will counter negative propaganda from the Congress party, particularly surrounding the Kaleshwaram irrigation project.
Hyderabad: In a strategic move ahead of the upcoming local body elections and key Assembly bypolls, the Bharat Rashtra Samithi (BRS) will soon kick-start a new grassroots campaign titled “Appude Manchiga Unde” (Those Days Were Better). The campaign is aimed at evoking nostalgia and public sentiment over the welfare-driven governance of former Chief Minister K Chandrashekhar Rao.
The campaign, which will be rolled out across all villages in Telangana, is designed as a counter-narrative to the ruling Congress party’s aggressive and largely negative campaign targeting the BRS. Unlike Congress’s accusatory tone, the BRS is opting for a positive and people-centric approach by highlighting the impact of flagship schemes implemented during its decade-long rule.
As part of the campaign, temporary kiosks will be established at village junctions and key public points, where party workers will explain how various schemes like Rythu Bandhu, Rythu Bima, Kaleshwaram Lift Irrigation, Kalyana Lakshmi/Shaadi Mubarak, Mission Kakatiya, Mission Bhagiratha, Palle Pragathi, Pattana Pragathi, KCR Kits, 24×7 power, Aasara Pensions and Kanti Velugu, among others, directly benefited people and helped keep the rural economy vibrant.
“These kiosks will become both information booths and emotional touchpoints,” a senior party functionary explained. The party cadre will also undertake a door-to-door campaign to explain how life was better under BRS.
Importantly, the party will also use this campaign to dispel false and politically-motivated allegations being levelled by the Congress government, particularly regarding the Kaleshwaram project. The BRS contended that the Congress was resorting to misinformation to discredit the massive irrigation initiative that brought water to lakhs of acres. The party will also question the government’s inaction on the Godavari-Banakacherla project by Andhra Pradesh.
The BRS has already conducted extensive training programmes for party workers at both State and district levels, for a sustained approach. These sessions focused on preparing the cadre to engage with voters, debunk Congress propaganda, and remind people of the tangible benefits they received under the BRS governance.
While the campaign is being launched in the context of local body elections, the stakes are higher. The BRS is also preparing for bypolls in 11 Assembly constituencies, including Jubilee Hills constituency along with 10 other seats where BRS MLAs have defected to the ruling Congress.
