Chinese Wok celebrates 10 successful years; launched special anniversary emblem
Chinese Wok celebrates 10 successful years with over 240 stores in 35 cities. Marking the milestone, the brand launched a new emblem, anniversary campaign, special menu items, and expansion plans—especially in South India—under the theme “10 Woktastic Years”
Hyderabad: Chinese Wok celebrated a decade of redefining how the country enjoys its favourite fusion cuisine marking a major milestone in its journey from a single outlet in 2015 to now crossing 240 stores across 35 cities.
To mark the occasion, the company launched a special 10-year anniversary emblem and the new visual identity will be seen across stores, packaging, and digital platforms throughout the anniversary campaign, a press release said.
Also, Chinese Wok launched a series of 10 high energy, consumer-driven activations from limited-edition offers and exclusive food films to social media contests and lively in-store celebrations under the theme, ‘Celebrating 10 Woktastic Years’.
At a time when global QSR giants dominated the market, Chinese Wok built a local, category-defining brand, one that has gone on to reshape the Desi Chinese space and emerge as a powerful force in India’s evolving QSR landscape.
In the regions of South, especially Hyderabad, the new launches of Kurkure Momo and Chowmein have done very well and the brand has planned expansion in the cities of Vijaywada, Vizag and Guntur. “The next decade will be about redefining Desi Chinese for every corner of India and beyond,” said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks.
