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BusinessDr Reddy’s sets Guinness record title with 'Fastminar'

Dr Reddy’s sets Guinness record title with ‘Fastminar’

Published: 28th Sep 2021 9:43 pm

Hyderabad: Dr Reddy’s Laboratories created ‘Fastminar’, the world’s largest toothbrush sculpture of a body part dedicated to raising awareness of dentin hypersensitivity. Fastminar is a 40-feet structure made with approximately 80,000 toothbrushes and is located at Terna Dental College in Navi Mumbai. The monument has been certified by Guinness World Records as the largest toothbrush sculpture of a body part in the world (supported).

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The monument was unveiled by Dr Ashok Dhoble, secretary-general of the Indian Dental Association (IDA), in a special ceremony in the presence of officials from Guinness World Records, the IDA, Dr Reddy’s and Terna Dental College.

The event saw Dr Romi Jain, head of Public Health, Terna Dental College, speak about recent trends in treating sensitivity and the IDA on the importance of raising awareness on sensitivity. This was followed by a formal announcement from the Guinness World Records adjudication team on the new world record set by the Senquel F team of Dr Reddy’s.

The world record feat saw nationwide engagement and participation from 8,890 dentists who contributed toothbrushes to the construction of Fastminar. It is part of an ongoing attempt to draw attention to the topic of dentine and tooth sensitivity, treatment options, maximise outreach and to encourage timely action to bring India relief from sensitivity.

Fastminar will remain on display at Terna Dental College in Navi Mumbai for 365 days. In keeping with Dr Reddy’s commitment to greener and more sustainable ways of living, the toothbrushes and material used in the monument will then be dismantled, pulverised and re-used in building and construction activity.

Dr Ashok Dhoble, secretary-general, IDA, said, “One out of every five individuals suffers from tooth sensitivity in India, and in spite of this prevalence, there is often little timely corrective action against it. The biggest reason for this is low understanding and awareness of dentine hypersensitivity. With this activity, Dr Reddy’s has undertaken the responsibility of educating about tooth sensitivity or dentine hypersensitivity. This is a commendable exercise by Dr Reddy’s, and we completely support this initiative.”

MV Ramana, CEO– Branded Markets (India & Emerging Markets), Dr Reddy’s said, “Minars are the pride of a city and take years to be built. But our minar, which is a symbol of our promise to provide fast relief from dentine sensitivity, was built in just over a month in keeping with our credo of ‘Good Health Can’t Wait’. Hence the name ‘Fastminar’. It marks two decades of our work in helping manage tooth sensitivity and renews our commitment to giving India effective solutions to this condition.”

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