Hyderabad: Being a techie and a creative person are usually considered to be mutually exclusive. However, the popular YouTube channel The Urban Fight, run by two city-based techies tells a different story.
The couple, Sugandh Rakha and Taskeen Fatima Basha, had used their techie way of approaching a problem and propelled their channel to a whopping 2.6 million subscribers.
What started off as a channel giving out fitness tips has now turned into one which covers everything from relationship advice to career advancement tips and a lot more. “My wife, Taskeen, has always been a fitness enthusiast and people used to approach her in the gym for tips. We decided to start this channel after that, in 2016,” says Sugandh, about the channel’s beginning.
Two years later, with only 8,000 subscribers, they decided to head out to find out what people want to watch. “We used to go to parks and give free workout tips and collected feedback from youngsters. We then got to know that many would want content on career enhancement,” he shares.
By focusing on knowing their audience, carefully analysing every element of the channel’s visitor numbers, following Google trends and keywords and by constantly incorporating feedback, the channel hit a million subscribers just a year later in 2019.
This is where their tech expertise came in handy. “We are both engineers and we approached the channel as an engineer would. We broke down the analytics and the numbers and we did a lot of experimentation,” Sugandh informs.
According to him, it is very important for aspiring YouTubers to do extensive engagement analyses. “We did thorough analysis of the videos that were not performing well and we realised where exactly the user engagement was falling. For instance, the videos where we used a whiteboard to show text didn’t get many users. We eliminated that and ensured we looked directly at the camera and that worked,” explains Sugandh.
Advising aspiring YouTubers to go for ‘valuable’ content instead of ‘viral’ content, Sugandh adds that most of the content on The Urban Fight is videos that had gathered viewership over a long period of time. “There are some videos that took a long time to get traction but once the ball started rolling, it didn’t stop. These videos will be relevant for a long time as well and that will ensure viewership,” he concludes.
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