Green Gold Animation Deepens Chhota Bheem’s Role in Creative Learning with Faber-Castell India

Green Gold Animation partners with Faber-Castell India to launch Chhota Bheem-themed student art products. The collaboration includes watercolours, crayons, and sketch pens, aiming to inspire creativity and connect with children

Hyderabad: Green Gold Animation, the animation and character entertainment company, announced a licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration.

The partnership brings India’s most loved animated character, Chhota Bheem, to a specially curated range of student art and creative products, blending creativity, learning, and a deeply loved Indian icon, a press release said.

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As part of the first phase, Faber-Castell India will introduce Chhota Bheem themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels, and specially designed creative bundling kits. The range is aimed at encouraging imagination and artistic expression while leveraging Chhota Bheem’s strong emotional connect with children across India.

Rajiv Chilaka, Founder & CEO, Green Gold Animation, said, “Chhota Bheem has evolved from a television character into a cultural phenomenon that is deeply embedded in childhood across India.”