GRT Jewellers unveils new Rajahmundry Showroom with a Mixed Reality Print Ad
With more and more print advertising shifting to Mixed Reality (MR), Flam’s latest collaboration with GRT Jewellers showcases the jewelry designer’s new showroom in Rajahmundry.
Rajahmundry: With more and more print advertising shifting to Mixed Reality (MR), Flam’s latest collaboration with GRT Jewellers showcases the jewelry designer’s new showroom in Rajahmundry. A leader in Mixed Reality Publishing, Flam, has been pushing advertising boundaries across mediums like Print, Digital, OOH (Out of Home) and Television. The print ad with the MR experience is live on three leading Telugu publications, namely, Eenadu, Sakshi, and Andhra Jyothi.
Upon scanning, the ad transforms from a static to an immersive 3D experience that unveils the launch of the new showroom and the incredible offers for buyers present during the launch. The experience closes out with GRT’s brand film starring Trisha playing over a 3D model of the new showroom. In the experience, they’ve also added a CTA that functions as a Store Locator – a convenient feature for fewer drop-offs from the print ad.
The collaboration between Flam and GRT Jewellers marks the beginning of a new phase of retail advertising. With MR experiences now incorporated into the mix, the ability to boost walk-ins stands at a much greater chance than static ads. Mixed Reality only adds to the age of diminishing attention spans, where capturing the hearts and minds of the audience has become more important and harder than ever.
Compared to its media counterparts, MR offers a level of depth, interactivity, and enjoyability that turns an audience member into an active participant in the ad’s storytelling. This brings in the much-wanted domino effect of an ad creating a personal connection which turns curiosity into engagement and that engagement, finally into action.
Shourya Agarwal, CEO at Flam said, “It’s been exciting to see the adoption for Mixed Reality and the push towards greater storytelling. Working with a legacy brand like GRT was not just incredible but it was gratifying to see their want to continuously innovate.
In hindsight, the new GRT Jewellers Mixed Reality experience stands out more than a promotional tool—it is a step forward towards engaging audiences with better brand storytelling. It is now a gateway of what advertising can be with Flam’s new ‘3I’ approach—immersive, interactive and impactful. This shift in approach can bring about the change in the advertising landscape, one that is more inclusive and action driven–resulting in greater brand recall for brands across industries.
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