Harmanpreet signs up as Crex brand ambassador

Harmanpreet will be joining fellow Indian cricketer Shikhar Dhawan, the two celebrated players will help the platform connect with a broader audience — from casual fans to serious cricket followers; building the game and championing equality

HYDERABAD: Indian women’s cricket team captain Harmanpreet Kaur signed up as a brand ambassador for CREX, the world’s top cricket analysis platform.

Harmanpreet will be joining fellow Indian cricketer Shikhar Dhawan, the two celebrated players will help the platform connect with a broader audience — from casual fans to serious cricket followers; building the game and championing equality.

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Founded in 2017, CREX has rapidly become a one-stop destination for all cricket formats – Tests, ODIs, T20Is, and even club matches. Fans can get ball-by-ball commentary, scores, fixtures, team/player rankings, news, and detailed stats.

“I am thrilled to partner with CREX, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see CREX’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone,” Harmanpreet said on the deal.

For his part, Rajat Vallabh, Chief Strategy Officer, CREX, said the campaign was a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket.