Hyderabad-based Digital Mojo champions AI-led digital growth for new-age businesses
In this evolving landscape, city-based digital marketing agency Digital Mojo has positioned itself as an AI-first, performance-driven partner for growth-focused organisations.
Hyderabad: Hyderabad’s rapid emergence as a technology and real estate powerhouse has reshaped how brands approach marketing, making digital no longer optional but foundational. In this evolving landscape, city-based digital marketing agency Digital Mojo has positioned itself as an AI-first, performance-driven partner for growth-focused organisations.
Founded in 2016, Digital Mojo operates from its office near Lotus Pond in Banjara Hills and today houses a 60-member team supporting brands across sectors. While nearly 40% of its portfolio comes from real estate, the agency also works extensively with education, healthcare, F&B, B2B and IT product firms, with a strong focus on lead generation and measurable business outcomes.
The agency functions through two distinct wings. Digital Mojo focuses on performance marketing and demand generation, while its branding arm, Mojo.buzz, handles brand storytelling, brand inception and brand architecture for businesses looking to build long-term recall.
A defining aspect of Digital Mojo’s approach is its emphasis on artificial intelligence in marketing workflows. The team deploys its in-house analytics ecosystem, Mojo Analytica, alongside a proprietary framework called NOW (Network Outreach Workflow) to streamline campaign execution, audience targeting and optimisation. This AI-first orientation allows brands to move beyond guesswork toward data-backed decision-making.
“As Hyderabad grows, competition grows with it. Digital marketing today is not a luxury — it is a must. Businesses either market or perish,” says Dhiraj Merani, Founder & CEO, Digital Mojo. He adds that companies in high-growth corridors such as Madhapur, Hitech City and the Financial District increasingly seek partners who understand both performance metrics and brand narrative.
Industry observers note that changing platform dynamics — including the rise of YouTube Premium, Instagram subscriptions and creator-led ecosystems — have pushed brands to balance organic storytelling, influencer collaborations and paid performance campaigns. Digital Mojo’s model attempts to bridge this gap by integrating storytelling with ROI-focused performance marketing rather than treating them as separate silos.
The agency is ISO 9001 certified and works as a recognised partner with major advertising platforms such as Google and Meta. Over the years, it has supported leading developers and enterprise-level clients across India, particularly those seeking structured digital funnels and scalable acquisition systems.
With West Hyderabad continuing to attract startups, global capability centres and real estate investments, the demand for strategic digital execution is expected to rise further. Agencies that combine local market understanding with technology-led execution are likely to play a critical role in this transition.
