Hyderabad monuments turn pink for Breast Cancer Awareness

To kick off International Breast Cancer Awareness Month, Ushalakshmi Breast Cancer Foundation illuminated several Hyderabad landmarks in pink, continuing its 17-year tradition. The initiative aims to promote early detection and honour survivors.

Hyderabad: To mark the beginning of International Breast Cancer Awareness month in October, for the 17th consecutive year, Ushalakshmi Breast Cancer Foundation illuminated iconic monuments and landmarks in Hyderabad in pink on Tuesday.

Historical monuments illuminated to raise awareness about the need for early breast cancer detection included Charminar, Buddha statue, T-Hub, Prasads Imax, Durgam Cheruvu cable bridge and KIMS Hospital.

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Dr. P. Raghu Ram, Founder, CEO and Director of Ushalakshmi Breast Cancer Foundation said, “the aim of Paint the City Pink campaign is to spread the message of hope and courage to those who have fought breast cancer, and equally, remind people that women over 40 must get themselves an annual Screening Mammogram to detect breast cancer early.