Hyderabad: Hyderabad-based sales tech software-as-a-service (SaaS) startup GTM Buddy has raised $2 million (approximately Rs 14 crore) in its seed round led by Stellaris Venture Partners. The startup was founded by Sreedhar Peddineni along with Santa Thounaojam, Sundar Vellaichamy and Chandramani Tiwary and it provides a sales enablement platform for sellers. The platform accelerates the clients’ deals and improves win-rates by delivering valuable information to their buyers.
Powered by Contextual AI engine, GTM Buddy’s platform pre-processes all the sales enablement content available within the organisation’s content repositories, external content etc; auto indexes and surfaces the most relevant information in the context of a conversation happening with a prospective buyer. The funds raised will be utilised for rapidly enhancing product capabilities as well as for building out the go-to-market teams – across sales, marketing and customer success functions.
Peddineni said,“GTM Buddy leverages the latest advancements in technology, design and AI to deliver the right information to the sellers at the right time, information that is contextually relevant to the buyers; available within the tools that are used by them on a daily basis.”
Prior to GTM Buddy, Peddineni co-founded Host Analytics, a SaaS platform and a market leader in the financial planning and analysis (FP&A) space that was later acquired by Vector Capital. He later co-founded Gainsight, a category creator in the customer success space and a unicorn, which was acquired by Vista Equity Partners in 2020.