Hyderabad: “Food zabardast hai”, “Dikhne mein ek dam kiraak hai” and “cheekmar” are the kind of food reviews people prefer over 5-star ratings nowadays!
Local dialects are becoming quite popular, be it lead actors speaking in Telangana Telugu in films or content creators speaking in Hyderabadi Hindi in vlogs. People love listening to something in a language they can relate to and that’s exactly what motivated Aamir Ahmed (Aamir Thefoodietraveler) to start food vlogging in true-blue Hyderabadi slang. He is the first Hindi food vlogger from Hyderabad to have 100k plus subscribers on YouTube.
“I started vlogging about two years ago, although I wasn’t sure how to begin initially, I knew people wanted something fun and out-of-the-box. No one gets attracted to serious videos, so I began adding a fun factor to my vlogs. Even people in Old City watch my videos regularly to get updates of food joints in Jubilee Hills and Gachibowli area,” shares Aamir, who has made close to 500 videos so far.
Aamir, 29, has made funny videos on Hyderabad rains as well, as his motive is to make people laugh. “I wanted to pursue journalism as I love talking and interacting with people, but I was put into engineering. Somehow I found my passion in vlogging. Now, quite a lot of people recognise me when I go to the gym or walk into a restaurant,” shares Aamir, who has a full-time job as a Test Lead at Google and is also the co-owner of the famous Golden Bakery in the city.
Aamir, who hopes to grow further in Vlogging and cover a variety of other topics, says he has also faced a lot of criticism as people assume he’s in the business to just eat free food. He has done reviews for Absolute Barbeques, Dadu’s, Platform 65 in Kukatpally, 6 Flavours Drive-In in Nagole, among other famous eateries. From where to eat the best cheese pull pizzas and Dum Ke Roat to Shibuya Toast and biryanis, Aamir’s reviews are worth taking a look at.
“People should realise that Vlogging is also a job and it takes a lot of hard work to create a brand on YouTube. We travel all around the city despite rains and hot days. Getting the Silver Play button has been my biggest push,” he says.
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