Livelihood generation assets distributed to poor ST women by ITC

Under Mission Sunehra Kal, ITC Limited distributed livelihood assets to 25 Scheduled Tribe women at ITDA Bhadrachalam. Beneficiaries will receive two years of training and support. Another 25 girls completed vocational courses and were given certificates during the programme

Kothagudem: As part of its flagship community development initiative, Mission Sunehra Kal (MSK), ITC Limited distributed livelihood generation assets to poor Scheduled Tribe women.

At a programme at ITDA, Bhadrachalam, livelihood assets such as sewing machines, grocery stocks, clothes and pushcarts were given to 25 women to help them start small enterprises for sustainable income generation by ITDA Project Officer B Rahul. The beneficiaries would also be provided structured training and handholding support for two years to strengthen business operations and ensure long-term stability. As many as 25 girls who successfully completed vocational training in beautician and electrician trades at ITC-supported centres were presented with certificates of completion. Addressing the gathering, Rahul congratulated all beneficiaries and advised them to make the best use of the opportunity to transform their livelihoods.

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The Project Officer said that in the present day changing scenario, women-led enterprises must be mobile and deliver doorstep services across villages to remain competitive. He interacted with women trained in animal husbandry and appreciated their role in strengthening small ruminant-based livelihoods in the region. ITDA APO David Raju, DD G Ashok, JDM Harikrishna, ITC PSPD Deputy General Manager Chengal Rao and ITC MSK Telangana Programme Manager Jayaprakash, representatives from Bandhan Konnagar, Pratham Foundation, BAIF and MYRADA members were present.