Medallin Sports acquires Archery League rights, expands India’s professional sports ecosystem

Medallin Sports, a leading Indian sports management company, has acquired rights to the Archery League, adding to its portfolio that includes the Global Chess League and Ultimate Kho Kho. The move aims to elevate archery, professionalise emerging sports, and engage India’s youth audiences.

Hyderabad: In a major boost to India’s fast-evolving sports league ecosystem, Medallin Sports, one of the country’s most dynamic sports management companies, has acquired the rights to the Archery League, which is currently taking place in New Delhi from October 2–12. The move marks another bold step in Medallin’s rapid expansion, adding to its high-profile portfolio that already includes the Global Chess League (GCL) and Ultimate Kho Kho (UKK).

With this acquisition, Medallin cements its reputation as a leading force driving the professionalisation and commercialisation of emerging sports in India. Known for creating, managing, and scaling leagues that combine global standards with local passion, the company continues to shape how sports are built, marketed, and experienced in the country.

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From executing the Global Chess League in Dubai and London in collaboration with Tech Mahindra and Amit Burman of the Dabur Group, to transforming indigenous formats through Ultimate Kho Kho, Medallin has consistently delivered sports entertainment at a global scale. Now, with the Archery League, it enters one of India’s strongest Olympic disciplines, aiming to elevate the sport to mainstream visibility through modern storytelling, innovative formats, and fan-first engagement.

“Indian sport is entering a golden decade—and leagues will be its growth engine,” said Varun, Founder, Medallin Sports. “From managing the Global Chess League at international venues to creating indigenous properties like Ultimate Kho Kho, we’ve shown that we can build leagues athletes aspire to play in, brands want to back, and fans want to follow. With the Archery League, we’re excited to bring one of India’s most powerful Olympic sports into the spotlight, with campaigns designed to inspire and engage new-age fans.”

As Medallin’s league business expands, the company continues to scale its professional teams across event operations, branding, digital media, PR, and broadcast production, offering a comprehensive, end-to-end service structure. This full-service capability allows Medallin to manage every aspect of a property—from ideation and execution to storytelling and monetisation—delivering unmatched value to promoters, partners, and audiences alike.

With a leadership team that has managed operations across the Pro Kabaddi League (PKL), multiple cricket properties,and Indian Premier League (IPL) teams, Medallin combines operational excellence with creative innovation. By leveraging OTT platforms, interactive content, and digital-first campaigns, the company is redefining how sports like chess, kho kho, and archery connect with India’s millennial and Gen Z audiences.

“Medallin’s strength lies in understanding today’s sports fans,” Varun added. “We create leagues that are not just competitions—they’re experiences that inspire participation, fandom, and pride. Every property we build is designed to be sustainable for promoters, rewarding for athletes, and unforgettable for fans.”