Outplay announces Rs 54 crore fundraise

The company founded by two Hyderabad-born entrepreneurs and founders of another mobile growth hacking startup Appvirality looks to use the funds in technology and hiring exceptional talent from across the globe.

Hyderabad: San Francisco and Hyderabad-based multi-channel sales engagement platform Outplay announced its $7.3 million (approximately Rs 54 crore) series A fundraise from Sequoia Capital India. The company founded by two Hyderabad-born entrepreneurs and founders of another mobile growth hacking startup Appvirality looks to use the funds in technology and hiring exceptional talent from across the globe.

Appvirality is a T-Hub incubated startup that helps businesses set up mobile referrals without much dependence on tech-team. Meanwhile, Outplay, launched in 2019, aims to bring predictability to outbound sales and helps sales reps talk to the right prospect at the right time through the right channel. The platform helps outbound sales teams plan, execute, track, measure and optimize interactions between companies and prospects across multiple channels like email, phone, SMS, social media as well as live chat, the company said in a statement.

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Outplay CEO Laxman Papineni said, “Outplay is committed to making outbound outreach data-driven, so that sales teams are talking only to the warmest prospects at any given point across multiple channels, optimising time and resources. The continued partnership with Sequoia Capital India is a testament to the fact that the sales engagement space, which is poised to be a $5.59 billion market by 2023, is a huge opportunity for Outplay.”

“We continue to be very excited by Outplay’s mission of making every sales rep perform like the best rep on the team. Outbound sales needs are evolving rapidly and reps now need personalized, automated and contextual tools to drive sales which Outplay is successfully enabling,” says Harshjit Sethi, Principal, Sequoia India.

Since the seed fundraise of $2 million (approximately Rs 14 crore) from Sequoia Capital India’s Surge early this year, the company has grown 4X in revenue, 3X in team size and has customers from more than 50 countries.