Reality TV show for entrepreneurs

Initially, to be aired as a Hindi reality show with Sonu Sood as the brand ambassador, Kuberan’s House will be aired in Telugu and other languages

By   |  Published: 11th Jan 2021  12:05 amUpdated: 11th Jan 2021  5:05 pm

Hyderabad: We all have heard about reality shows for aspiring singers, dancers, stand-up comedians, and artists of all kinds. However, a reality show for aspiring entrepreneurs is something unheard of on Indian TV, while the American show Shark Tank is quite popular. However, this is going to change with Telugu TV’s popular director Sanjeev K Kumar’s new reality show titled Kuberan’s House. After associating himself with shows like Jabardasth, Dhee and Cash (Telugu), and Celebrity Kabaddi league, Kumar is all set to showcase the entrepreneurial talent present in the country through this show.

Initially, to be aired as a Hindi reality show with Sonu Sood as the brand ambassador, Kuberan’s House will be aired in Telugu along with other languages as well. “The idea is to make a proper show that will unearth the hidden entrepreneurial spirit present among youngsters and will motivate others to get more ideas and eventually get investment. The focus of the show will be on entrepreneurs from the hinterlands of India and we have already received 16,000 applications so far and will be having a panel of eight members, who will be venture capitalists from different sectors, on the show,” said Sanjeev Kumar who has conceptualised the show with Ranjith Royal and Ram Gowda.

The applicants will go through a rigorous filtration process and about 60 startups will be selected for the first season. However, 500 startups will be provided certification and will be mentored by Kuberan’s House, which is also a leading VC platform. Also, about 100 startups will be selected for a three-day workshop, and out of these, 60 will be selected for the show. The application process for the Hindi show is closing by January.

Telugu show

“Not just in Hindi, we are planning to make this show in Telugu as well, wherein we will have a leading Telugu film star to host and be the brand ambassador of the show. People from Telangana and Andhra Pradesh can apply for the Hindi show and we have already received 4,000 applications from these two regions, which is the highest. The Telugu language show will be more local and we are planning to promote it tier-2 and 3 cities, and even in rural villages and towns as well,” said Kumar.


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